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ITS » Scientific Articles » Luar ITS Posted by ms_hakim@mb.its.ac.id at 10/01/2017 09:57:42 • 1528 Views
HOUSE OF QUALITY METHOD FOR DEPLOYING SOCIAL MEDIA MARKETING INITIATIVES
Author : HAKIM, MUHAMMAD SAIFUL ( 198305052014041001 ) HIMAWAN, MUHAMMAD ADEBAIHAQI, IMAM
ABSTRAK
The number of SMEs in Indonesia keeps increasing anually. To winning the competition SME must be stand out from the SME crowd. One way to win competition is by using Social Media Marketing Unfortunately until now the use of social media is only limited for point of sales. Department of Trade and Industry Disperdagin of Surabaya as an agency accomodating SMEs in Surabaya has initiated to help its managed SMEs to promote their products by using social media which later will be organized by Disperdagin.This paper aimed to identify prioritize action needed for Disperdagin to Initiate Social media marketing. The method use in this paper is using House of Quality Framework. The result shown that there are 4 prioritize action needed to carry on to ensure succesful social media strategy. Majority of the action is concerning with capabilities in managing social media marketing.
Keywords:
House Of Quality; SME; Social Media Marketing
Subject
: media sosial
Date Create
: 09/11/2016
Type
: Text
Format
: PDF
Language
: Indonesian
Identifier
: ITS-Article-99005170010257
Collection ID
: 99005170010257
Call Number
: 658.872 Hak h
Source article of 2nd International Conference on Future Business Environment & Innovation Global Economy: Innovation in Business, Finance, and Inclusive Growth
Coverage ITS Community
Rights 2nd International Conference on Future Business Environment & Innovation
Global Economy: Innovation in Business, Finance, and Inclusive Growth
