EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Institut Teknologi Sepuluh Nopember Surabaya


Kampus ITS Sukolilo - Surabaya 60111

Phone : 031-5921733 , 5923623
Fax : 031-5937774
E-mail : libits@its.ac.id
Website : http://library.its.ac.id

Support (Customer Service) :
timit_perpus@its.ac.id




Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Moh. Fandika Aqsa


Davi Wahyuni


Tondo Indra Nyata


Anis Wulandari


Ansi Aflacha




ITS » Scientific Articles » Luar ITS
Posted by ms_hakim@mb.its.ac.id at 10/01/2017 09:57:42  •  1165 Views


HOUSE OF QUALITY METHOD FOR DEPLOYING SOCIAL MEDIA MARKETING INITIATIVES

Author :
HAKIM, MUHAMMAD SAIFUL ( 198305052014041001 )
HIMAWAN, MUHAMMAD ADE   BAIHAQI, IMAM




ABSTRAK

The number of SMEs in Indonesia keeps increasing anually. To winning the competition SME must be stand out from the SME crowd. One way to win competition is by using Social Media Marketing Unfortunately until now the use of social media is only limited for point of sales. Department of Trade and Industry Disperdagin of Surabaya as an agency accomodating SMEs in Surabaya has initiated to help its managed SMEs to promote their products by using social media which later will be organized by Disperdagin.This paper aimed to identify prioritize action needed for Disperdagin to Initiate Social media marketing. The method use in this paper is using House of Quality Framework. The result shown that there are 4 prioritize action needed to carry on to ensure succesful social media strategy. Majority of the action is concerning with capabilities in managing social media marketing.



KeywordsHouse Of Quality; SME; Social Media Marketing
 
Subject:  media sosial
Date Create: 09/11/2016
Type: Text
Format: PDF
Language: Indonesian
Identifier: ITS-Article-99005170010257
Collection ID: 99005170010257
Call Number: 658.872 Hak h


Source
article of 2nd International Conference on Future Business Environment & Innovation Global Economy: Innovation in Business, Finance, and Inclusive Growth

Coverage
ITS Community

Rights
2nd International Conference on Future Business Environment & Innovation Global Economy: Innovation in Business, Finance, and Inclusive Growth




[ Download - Summary ]

ITS-Article-99005170010257-41837.pdf




 Similar Document...




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely

Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

POLLING

Bagaimana pendapat Anda tentang layanan repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan





You are connected from 54.221.76.68
using CCBot/2.0 (http://commoncrawl.org/faq/)



Copyright © ITS Library 2006 - 2017 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan