The number of SMEs in Indonesia keeps increasing anually. To winning the competition SME must be stand out from the SME crowd. One way to win competition is by using Social Media Marketing Unfortunately until now the use of social media is only limited for point of sales. Department of Trade and Industry Disperdagin of Surabaya as an agency accomodating SMEs in Surabaya has initiated to help its managed SMEs to promote their products by using social media which later will be organized by Disperdagin.This paper aimed to identify prioritize action needed for Disperdagin to Initiate Social media marketing. The method use in this paper is using House of Quality Framework. The result shown that there are 4 prioritize action needed to carry on to ensure succesful social media strategy. Majority of the action is concerning with capabilities in managing social media marketing.

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• RANCANG BANGUN APLIKASI PERESPON OTOMATIS PADA PENJUALAN TOKO ONLINE MELALUI MEDIA TWITTER
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