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ITS » Master Theses » Statistika -- Matematika Industri Posted by erna at 03/01/2007 12:29:54 • 18760 Views
APPLICATION OF ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR OFTIMIZING PRODUCT DISTRIBUTION ON PT.COCA COLA AMATIL INDONESIA OPERATION UNIT MAKASAR
Author : KASIM,MUHAMMAD
ABSTRAK
Penentuan distribusi produksi ke daerah pemasaran merupakan salah satu masalah yang dihadapi manajer pemasaran. Terutama jika tidak terjadi
keseimbangan antara permintaan dengan jumlah produk yang di distribusikan ke daerah-daerah pemasaran tertentu oleh karena itu diperlukan suatu metode atau model yang tepat agar terjadi keseimbangan antara permintaan dengan jumlah
produk yang di distribusikan kedaerah pemasaran.
Dengan menggunakan metode Analitik Hirarki Proses AHP dapat
ditentukan bobot prioritas masing-masing jenis produk serta masing-masing daerah
pemasaran yang menjadi tujuan distribusi produksi. Sedangkan metode peramalan
digunakan untuk menentukan target penjualan setiap jenis produk serta penjualan
total pada masing-masing daerah pemasaran.
Solusi optimal dapat ditentukan dengan mengkombinasikan antara AHP dan
peramalan dengan Goal Programming. Optimal yang dimaksud adalah jumlah
produk jenis tertentu yang akan didistribusikan ke daerah-daerah pemasaran.
ABSTRACT
Product distribution to market area is one of the marketing manager problem.Especially for non balancing between demand and product capacity that is distributed to several market area so that such kind of method or model area required for
balancing between demand and product capacity distributed to market area. With using Analytic Hierarchy Process the priority weight for each product
and market area could be determined for product distribution direction. Forecasting method is used determine marketing target area from kind of product and total marketing for each of marked area. Optimal solution could be determine by combination between Analytic Hierarchy Process forecasting with Linear Goal Programming. Optimal mean that is one kind of product capacity is distributed to marketing areas.
Keywords:
Goal Programming;metode Analitik Hirarki
Subject
: Pemasaran
Contributor
Dr. M. ISA IRA WAN, M.T
Date Create
: 03/01/2007
Type
: Text
Format
: pdf; 130 pages
Language
: Indonesian
Identifier
: ITS-Master-3100002016916
Collection ID
: 3100002016916
Call Number
: 519.7 Kas
Source Theses Mathematika Industrial RT 519.7 Kas, 2001
Coverage ITS Community
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