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ITS » Master Theses » Statistika -- Matematika Industri
Posted by erna at 03/01/2007 12:29:54  •  18102 Views


PENERAPAN ANALITIK HIRARKI PROSES DAN GOAL PROGRAMMING UNTUK MENGOPTIMALKAN DISTRBUSI PRODUKSI PADA PT. COCA COLA AMATIL INDONESIA UNIT OPERASI MAKASAR

APPLICATION OF ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR OFTIMIZING PRODUCT DISTRIBUTION ON PT.COCA COLA AMATIL INDONESIA OPERATION UNIT MAKASAR

Author :
KASIM,MUHAMMAD 




ABSTRAK

Penentuan distribusi produksi ke daerah pemasaran merupakan salah satu masalah yang dihadapi manajer pemasaran. Terutama jika tidak terjadi keseimbangan antara permintaan dengan jumlah produk yang di distribusikan ke daerah-daerah pemasaran tertentu oleh karena itu diperlukan suatu metode atau model yang tepat agar terjadi keseimbangan antara permintaan dengan jumlah produk yang di distribusikan kedaerah pemasaran. Dengan menggunakan metode Analitik Hirarki Proses AHP dapat ditentukan bobot prioritas masing-masing jenis produk serta masing-masing daerah pemasaran yang menjadi tujuan distribusi produksi. Sedangkan metode peramalan digunakan untuk menentukan target penjualan setiap jenis produk serta penjualan total pada masing-masing daerah pemasaran. Solusi optimal dapat ditentukan dengan mengkombinasikan antara AHP dan peramalan dengan Goal Programming. Optimal yang dimaksud adalah jumlah produk jenis tertentu yang akan didistribusikan ke daerah-daerah pemasaran.


ABSTRACT

Product distribution to market area is one of the marketing manager problem.Especially for non balancing between demand and product capacity that is distributed to several market area so that such kind of method or model area required for balancing between demand and product capacity distributed to market area. With using Analytic Hierarchy Process the priority weight for each product and market area could be determined for product distribution direction. Forecasting method is used determine marketing target area from kind of product and total marketing for each of marked area. Optimal solution could be determine by combination between Analytic Hierarchy Process forecasting with Linear Goal Programming. Optimal mean that is one kind of product capacity is distributed to marketing areas.



KeywordsGoal Programming;metode Analitik Hirarki
 
Subject:  Pemasaran
Contributor
  1. Dr. M. ISA IRA WAN, M.T
Date Create: 03/01/2007
Type: Text
Format: pdf; 130 pages
Language: Indonesian
Identifier: ITS-Master-3100002016916
Collection ID: 3100002016916
Call Number: 519.7 Kas


Source
Theses Mathematika Industrial RT 519.7 Kas, 2001

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ITS-Master-3100002016916-544.pdf




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