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ITS » Master Theses » Fisika
Posted by eko at 26/12/2006 17:50:06  •  17429 Views


STRATEGI PENGEMBANGAN SENTRA INDUSTRI KECIL SEPATU DI KELURAHAN KEDUNGDORO SURABAYA

Development Strategic in Shoes Small Enterprice in Kelurahan Kedungdoro Surabaya

Author :
Renawati, Paulina Dee Siwi  




ABSTRAK

Usaha kecil yang merupakan salah satu pilar perekonomian nasional akhir-akhir ini banyak mendapat perhatian. Hal ini disebabkan karena kemampuannya bertahan dalam menghadapi krisis ekonomi dan menyerap tenaga kerja sangat membantu kelangsungan roda perekonomian di negara ini. Guna mengembangkan usaha kecil khususnya yang ada di sentra industri sepatu Kelurahan Kedungdoro Surabaya maka perlu diketahui faktor-faktor yang berpengaruh terhadap keberhasilan dan menghambat keberhasilan usaha membentuk profil pengrajin dan menentukan alternatif strategi guna pengembangan usaha di sentra ini. Metode yang digunakan untuk pemecahan permasalahan diatas adalah metode CSSF Contingent Strategic Success Formula . Hasil dari penelitian ini diketahui faktor-faktor yang mempengaruhi keberhasilan usaha di sentra ini stabilitas politik pengaruh promosi definisi tugas karyawan yang jelas keterlibatan karyawan dan faktor penghambat keberhasilan kapasitas produksi didasarkan pengalaman masa lalu dan perlunya keterlibatan konsultan dalam pemecahan masalah. Dari analisa kluster para pengrajin dikelompokkan menjadi tiga kluster. Dengan didasarkan skala turbulensi lingkungan agresivitas perusahaan dan responsivitas ditentukan alternatif strategi guna pengembangan usaha pengrajin di sentra ini untuk masing-masing kluster.


ABSTRACT

Small enterprise which is one of the nation economic support attract peoples attention. This is due to their ability to survive through economic crisis and absorb labors will be very beneficial to run economic prosperity in this country. To enlarge home industry especially the area of shoes industry in Kelurahan Kedungdoro Surabaya so its need to know the factors which its influence to form the industrialist profiles and concluded alternates of strategy for business development in this area. The method was used it divide the problem is CSSF Method Contingent Strategic Success Formula. This result research to know influence factors success in this small enterprise stability in politic promotion employee job description employee cooperation and factors impeded success production capacity be based on the past and problem solved need cooperation with consultant. Cluster analysis craftsmen are in three group cluster. Basic with environment turbulence scale enterprise aggressively scale and enterprise responsively scale be determine alternative strategic for exertion development craftsmans in each cluster.



KeywordsSmall Industry; Development Strategy; Environmental Analysis
 
Subject:  Industri Kecil
Contributor
  1. Dr. Ir. Moses L. Singgih, M.Reg.Sc.
    Ir. Bustanul Arifin, M.Sc.
Date Create: 26/12/2006
Type: Text
Format: pdf; 112 pages
Language: Indonesian
Identifier: ITS-Master-3100003018397
Collection ID: 3100003017837
Call Number: 338.9 Ren s-1


Source
Theses Quality Control RT 338.9 Ren s-1, 2002

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