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ITS » Master Theses » Bidang Pembangunan - Arsitektur - S2
Posted by aguss at 18/01/2010 16:40:53  •  7667 Views


STRATEGI PENGEMBANGAN KAWASAN PARIWISATA DENGAN PENDEKATAN MARKETING PLACES STUDI KASUS PENGEMBANGAN KAWASAN PARIWISATA LAMONGAN

Author :
MUCHAMMAD NURIF 




ABSTRAK

Melihat posisi strategis wilayah Kabupaten Lamongan yang mempunyai luas wilayah 1.8128 km2 yang kepariwisataannya masih taraf perkembangan hal ini merupakan nilai tambah yang memberikan peluang bagi meningkatnya kegiatan wisata di Kabupaten Lamongan. Kabupaten Lamongan ditetapkan sebagai salah satu Daerah Tujuan Wisata DTW di Jawa Timur disamping itu Kabupaten Lamongan merupakan wilayah yang memiliki potensi obyek wisata alam dan budaya telah mendapatkan perhatian wisatawan nusantara pada umumnya. Dalam kebijakan pengembangan yang tertuang dalam Rencana Unduk Pengembangan Pariwisata RIPP Jawa Timur Kabupaten Lamongan berada di kawasan C. Analisis dilakukan terhadap perubahan-perubahan dalam lingkungan eksternal kawasan pariwisata Lamongan teknologi ekonomi politik regulasi kondisi sosial-kultural pasar kompetisi dan perilaku pasar. Dari hasil analisis pemetakan terhadap lingkungan eksternal ini didapatkan bahwa perubahan teknologi meliputi 1 akses informasi global yang semakin luas 2 perkembangan teknologi komputer 3 Development of web and internet technology. Perubahan Politik regulasi meliputi 1 Dari otoriter ke demokratis 2 Dari sentralisasi ke desentralisasi 3 From KKN to BTP 4 Penegakan hukum. Perubahan Sosial Budaya meliputi 1 Solidaritas sosial budaya masyarakat 2 Budi pekerti dan moral 3 Pandangan terhadap kebendaan 4 Tanggung jawab sosial 5 Gangguan terhadap peninggalan sejarah obyek wisata. Perubahan Ekonomi meliputi 1 Harapan yang besar terhadap pemulihan ekonomi 2 Tumbuhnya kepercayaan investor 3 Pertumbuhan ekonomi yang masih rendah. Perubahan Pasar meliputi 1 Level lokal pengaruh implementasi otonomi daerah 2 Level nasional kecenderungan pulihnya sektor industri. Dari analisis internal kawasan pariwisata Lamongan didapatkan bahwa a Kedekatan dengan Surabaya sebagai pusat pemerintahan dan pusat ekonomi b Sistem pemerintahan yang masih birokratis c Tumbuhnya sektor industri dan pariwisata setelah pertanian. Dengan menggunakan pendekatan Strategi Pemasaran Wilayah Marketing Places dan analisis TOWS dihasilkan Positioning Diferensiasi dan Brand dimana kawasan pariwisata Lamongan Positioning- nya Bali bagi Jatim tapi tetap memegang nilai-nilai religi dan kultur lokal setempat. Diferensiasi-nya one-stop-shopping services pesona wisata yang tak berakhir cantik alami penduduknya yang welcome megah dan mempesona. Dan Brand-nya Pesona Wisata Lamongan.


ABSTRACT

Strategic position of Lamongan District covering area of 1812.8 km2 becomes additional values that contributes to the development of potential tourism that is now growing. Lamongan District that has potential tourism objects both natural and cultural has been appointed as one of Tourism Destinations in East Java and attracted tourists to visit Lamongan. The development policy of the area that is outlined in the Master Plan of East Java Tourism Development Lamongan district is in C area which means that the focus of tourism development includes sea and beach tourisms cultural tourism natural tourism especially lakes. Analysis of the changes in the external environment of tourism areas in Lamongan District technology economy politic regulation socio-cultural condition market competition and market trend was conducted. The result of mapping analysis of the external environment shows factors that influence the condition. First technological changes include 1 widely open access of global information 2 development of computer technology 3 development of web and internet technology. Second the changes on regulation policy include changes 1 from authoritarian to democratic policy 2 from centralization to decentralization 3 from Corruption Collusion and Nepotism to Clean Transparent and Professional 4 law enforcement. Third socio-cultural changes include 1 sociocultural solidarity of the people 2 conduct of life and moral 3 view to the materialism 4 social responsibility 5 disturbance against historical inheritancetourist objects. Fourth economical changes include 1 great expectation toward economic recovery 2 the growth of investors trust 3 low economic growth. Fifth market changes include 1 local level the influence of autonomy implementation 2 national level the trend of recovery in industrial sector. The analysis of internal environment of tourism areas in Lamongan results some influencing factors namely a nearness to Surabaya as the centre of government and economy b bureaucratic government system c the growth of industrial and tourism sector after agriculture. The use of Strategic Place Triangle approach and TOWS analysis results Positioning Differentiation and Brand of Lamongan tourism area. The Positioning of Lamongan tourism area is Bali of East Java that still holds religious values and local culture. The Differentiation is one-stop-shopping services endless tourism enchantment natural beauty welcoming people fame and enchant. The Brand of Lamongan tourism area is Enchantment of Lamongan Tourism.



KeywordsStrategi Pemasaran Wilayah (Marketing Places); TTI-TDO; Strategic Place Triangle; Analisa TOWS.
 
Subject:  Pariwisata
Contributor
  1. Dr. Ir. Daniel M. Rosyid
    Ir. Sritomo WS, MSc.
Date Create: 18/01/2010
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-Master-3100006028320
Collection ID: 3100006028320
Call Number: RTA 910 Nur s


Source
Master Theses, Architecture, RTA 910 Nur s, 2006

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Copyright @2009 by ITS Library. This publication is protected by copyright and permission should be obtained from the ITS Library prior to any prohibited reproduction, storage in a retrievel system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to ITS Library




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  1.  ITS-Master-8217-3204206015-kesimpulan.pdf - 34 KB




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