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ITS » Master Theses » Bidang Pembangunan - Arsitektur - S2
Posted by aseri at 13/01/2010 14:00:11  •  4608 Views


STRATEGI PENINGKATAN UKM DI MADIUN

THE STRATEGY IN DEVELOPING SMALL AND MEDIUM SCALE INTERPRISES UKM IN MADIUN CITY

Author :
Utomo, Setyo 




ABSTRAK

Kota Madiun merupakan Satuan Wilayah Pengembangan Ekonomi Jawa Timur bagian barat. Keberadaan UKM yang mayoritas milik masyarakat kecil mendominasi jumlah usaha kegiatan ekonomi regional. Perkembangan jumlah UKM tahun 2003-2004 mencapai 222 persen keadaan ini tidak diimbangi dengan besarnya dana perbankan dan APBD yang bergulir yaitu masing-masing hanya 19 persen dan 1883 persen. Sedangkan peningkatan kualitas UKM yang direfleksikan melalui kinerja UKM dengan proxi produksi rata-rata pertahun hanya meningkat sebesar 275 persen yang berarti kinerja UKM masih perlu ditingkatkan terus. Hal inilah yang menjadikan latar belakang perlunya dilakukan penelitian peningkatan kinerja UKM yang disimak melalui pengukuran efisiensi kinerja UKM dan perumusan strategi kinerja UKM. Pada dasarnya penelitian ini bertujuan untuk mengukur kinerja UKM yang lebih rinci menurut sektor lapangan usaha dan merumuskan strategi peningktan UKM agar kebijakan pemerintah dapat lebih terarah pada peningkatan UKM. Pengukuran efisiensi kinerja UKM digunakan metode Data Invelopment Analysis DEA sedangkan untuk merumuskan strategi digunakan metode DEA dan SWOT. Dari hasil perhitungan efisiensi didapat bahwa UKM yang berusaha di sektor Konstruksi Penyediaan akomodasi konsumsi telah mencapai efisiensi dengan keofisien efisiensi 1 sedangkan sektor Perdagangan Jasa Perusahaan Industri Pengolahan Jasa Perorangan dan Angkutan efisiensinya lebih kecil dari satu. Hasil perumusan strategi menggunakan model DEA adalah 1. Sektor Industri meningkatkan penggunakan mesin moderen memperluas jaringan pasar dan menekan biaya produksi. 2 Sektor Perdagangan meningkatkan modal usaha menekan biaya produksi. 3 Sektor Angkutan memperluas jangkauan trayek keluar kota meningkatkan servis penumpang dan meningkatkan modal. 4 Sektor Jasa Perusahaan menambah modal dan memperluas pemasaran di luar kota. 5 Sektor Jasa Perorangan menambah modal usaha dan meningkatkan pelayanan. Perumusan strategi menggunakan model SWOT adalah 1 Sektor Industri meningkatkan kualitas produk dengan menggunakan teknologi modern. 2 Sektor Angkutan memperluas trayek angkutan kota dan meningkatkan pelayanan. 3 Sektor Perdaganganmemberi lokasi khusus untuk UKM di pusat perbelanjaan mengarahkan pedagang agar memanfaatkan kredit selain rentenir . 4 Sektor Jasa Perusahaanmeningkatkan kualitas produk jasa perusahaan. 5 Sektor Jasa Perorangan meningkatkan jaringan pemasaran menempatkan lokasi usaha yang strategis.


ABSTRACT

Madiun city one of the economic development areas in the west side of East Java Province. Most of the regional economic activies was those of the Small and Medium Scale largely owned by low level society. The number of Small and Medium Scale enterprises UKM in 2004 increased by 222 percents from that in 2003.. Unfortunatly this situation was not compatible with the amount of banking Credit and regional budget APBD allocated to the sector those were respectively only 19 percents and 1883 percents. In edition to this the improvement in the quality of UKM reflected in the performance of UKM that was indicated by the production of UKM sectors increased annually by only 27.5 percents. It means that the performance of UKM sector should still improved in the future. The above description is the background of the need of carrying out the research in finding out the strategy of improving the performance of UKM sector through measuring the efficiency of the sector. Basically this research was intended to measure the performance of UKM in detail by sector and formulate the strategy of improving the UKM performance in order to wake the government policies more directedly. The measurement of UKM performance or efficiency was carried out by using the methods of Data Envelopment Analysis DEA and SWOT. From the result of efficiency measurment it was found that the efficiency coefficient of those in the sectors of Construction. Accomodation and consumption supplying was respectively equal to 1 one. While the efficiency coefficient of the sectors of Trade Corporate Service and Transportation was respectively lower than 1 one. The result of strategy formulation using DEA model was that 1. Industry sector increasing the utilization of modern machine broadening the market network and keeping the production down. 2. Trade sector increasing working capital and keeping the production cost down. 3. Transport sector widening the reach of route improving the taking care of passengers and increasing capital. 4. Corporate Service sector increasing capital and widening the marketing network to other cities. 5. Personal service sector increasing working capital and improving service. The strategy formulation by using SWOT model was that 1. Industry sector improving the product quality by using modern technology. 2. Transport sector brodening the route of inside city transport and improving the service to passengers. 3. Trade sector providing special location to UKM in shopping centers directing traders to take advantage of all sources of credit except rentenir. 4. Corporate Service sector improving of the quality of corporate service product. 5. Personal Service sector brodening marketing network and placing the enterprise of personal services in strategic places.



KeywordsStrategi Penigkatan Kinerja UKM
 
Subject:  Analisa data
Contributor
  1. Dr. DANIEL M. ROSYID
    DR.IR. UDI SUBAKTI, M.Eng.Sc.
Date Create: 13/01/2010
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-Master-3100007029639
Collection ID: 3100007029639
Call Number: RTA 658.5 Uto s


Source
Master Theses, Architecture Departement Magister, RTA 658.5 Uto s, 2007

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  1.  ITS-Master-7570-3204206017-kesimpulan.pdf - 91 KB




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