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ITS » Master Theses » Manajemen Industri-S2 MMT
Posted by ansi@its.ac.id at 17/06/2011 09:29:11  •  2324 Views


PERENCANAAN STRATEGI INDUSTRI JASA PERAWATAN DAN PERBAIKAN KENDARAAN BERMOTOR UNTUK MENERAPKAN MANAJEMEN GREEN COMPANY DENGAN PENDEKATAN MCDM AHP DAN ANALISA SWOT

STRATEGY PLANNING SERVICE MAINTENANCE AND REPAIR OF INDUSTRIAL MOTOR VEHICLE FOR APPLYING GREEN COMPANY MANAGEMENT WITH MCDM AHP APPROACH AND SWOT ANALYSIS

Author :
HERAWATI, CHRISTINE TUTI  ( 9108201741 )




ABSTRAK

Industri jasa sebagai salah satu jenis bisnis yang cukup memberikan peranan terhadap perkembangan industri yang ada diseluruh dunia termasuk peranannya dalam menghasilkan dampak lingkungan yang cukup serius. Pertumbuhan industri yang pesat mendorong peningkatan sumber daya yang memiliki strategi dalam perancangan penyediaan jasa yang ramah lingkungan. Jasa dibidang industri otomotif telah mulai banyak dikembangkan agar dapat memberikan kontribusi yang penting terhadap perlindungan lingkungan hidup. Konsep Green Company termasuk jasa servis perawatan dan perbaikan kendaraan bermotor sudah mulai banyak dikembangkan. Pengelolaan yang tidak tepat sasaran sering menyulitkan pemilik jasa service untuk ikut berperan aktif memberikan kontribusi yang besar terhadap perlindungan keseimbangan lingkungan hidup. Penerapan standar AGC secara konseksuen dan konsisten tidak mudah sehingga perusahaan berusaha mengembangkan strategi yang diambil berdasarkan SWOT Analisa dengan penentuan variabel Critical Success Factor yang ditetapkan berdasarkan hasil kesepakatan diskusi antara Coordinator HSE PT AI-TSO Pusat dan Manajemen PT AI-TSO Waru. Sebelumnya dalam penentuan bobot prioritas weight setiap variabel dilakukan proses pembuatan matrik perbandingan berpasangan dengan metode MCDM AHP yang datanya kemudian berasal dari hasil kuesioner dari 4 orang kepala bagian PT AI-TSO Waru dan angka rating diambil dari hasil kesepakatan HSE Coordinator HO PT AI-TSO. Hasil pengolahan data menunjukkan bahwa rasio konsistensi untuk semua penilaian matrik tidak lebih dari 0.1 yang berarti penilaian matrik perbandingan berpasangan antar variabel sudah dapat diterima. Dari nilai faktor internal 2.7614 sedangkan nilai faktor eksternal 3.1496 menunjukkan penerapan AGC sudah cukup baik namun masih perlu pembenahan penerapan lebih konsekuen terutama di Green Employee dan PT AI-TSO Waru memiliki tantangan besar untuk mengendalikan kemungkinan ancaman yang terjadi karena persaingan bisnis sejenis yang semakin ketat. Untuk itu perlu dikembangkan strategi pengembangan sumber daya manusia teknologi dan marketing dengan mempertimbangkan faktor internal dan eksternal.


ABSTRACT

Services industry as one type of business that is giving the role to the development of existing industries worldwide including its role in generating serious environmental impacts. Rapid industrial growth encourages increased resources that have strategies in designing an environmentally friendly service provision. Service in the automotive industry has started a developed system by which provides an important contribution to environmental protection. The concept of Green Company including maintenance and repair services servicing the vehicle has started being developed. Improper management of the target is often difficult for service owners to participate actively service contributed greatly to the protection of the environmental balance. In order to respect Astra Green Company standard consistently is not easy so the company sought to develop a strategy that is taken based on the SWOT analysis to determine the variable Critical Success Factor is determined based on an agreement discussions between HSE Coordinator PT AI-TSO and the Centre for Management of AI-TSO Waru. Earlier in the determination of priority weights weight of each variable is the process of making pairwise comparison matrix using AHP MCDM for which data is then derived from the questionnaire results from 4 people head of PT AI-TSO Waru and number rating derived from the agreement of HSE Coordinator PT AI HO -TSO. The result of data processing showed that the ratio of consistency for all valuation metrics no more than 0.1 which means the assessment matrix pairwise comparison between variables was acceptable. Base on the evaluation of internal factor gives point 2.7614 meanwhile for external factor is 3.1496 shows the application of Astra Green Company is good enough but still need to reform the application of more consistent especially in Green Employee and PT AI-TSO Waru has a big challenge to controlling for potential threats that occur due to a kind of an increasingly competitive business tight. For it is necessary to develop human resources development strategy technology and marketing by considering internal and external factors.



KeywordsGreen Company; Green Garage Service; Critical Success Factor; MCDM AHP; SWOT Analysis
 
Subject:  perencanaan strategis
Contributor
  1. Prof.Dr.Ir. Udisubakti Ciptomulyono, M.Eng.Sc
Date Create: 04/09/2010
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-Master-3100011042236
Collection ID: 3100011042236
Call Number: RTMT 658.401 2 Her p


Source
Master Thesis, Manajemen Industri, RTMT 658.401 2 Her p, 2010

Coverage
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Copyright @2010 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




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  1.  ITS-Master-14818-abstract-idpdfpdf.pdf - 196 KB
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  3.  ITS-Master-14818-Conclusion.pdf - 207 KB




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