STRATEGI PENINGKATAN DAYA SAING PRODUK
DENGAN MENGGUNAKAN METODE AHP DAN QFD
(STUDI KASUS PERUSAHAAN TENUN MASYHUR
SIDOARJO)

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ITS » Master Theses » Manajemen Industri-S2 MMT
Posted by dee@its.ac.id at 13/01/2012 15:22:11 • 139 Views

STRATEGI PENINGKATAN DAYA SAING PRODUK DENGAN MENGGUNAKAN METODE AHP DAN QFD (STUDI KASUS PERUSAHAAN TENUN MASYHUR SIDOARJO)

STRATEGIES FOR INCREASING COMPETITIVENESS OF THE PRODUCT BY USING THE AHP METHOD AND QFD (CASE STUDY COMPANY MASYHUR SIDOARJO)

Created by :
ARIF, AKHMAD ( 9109201505 )

Subject:	Pengawasan produksi Kualitas pengawasan
Alt. Subject :	Quality function deployment
Keyword:	Analytical Hierarchy Process (AHP) Quality Function Deployment (QFD) Sarung tenun goyor Daya saing

[ Description ]

Dalam menghadapi persaingan yang sangat ketat menuntut perusahaan dapat memenuhi keinginan konsumen. Sehingga diharapkan produk yang dihasilkan dapat terus disukai oleh konsumen. Perusahaan sarung tenun Masyhur merupakan salah satu perusahaan yang merasakan persaingan dalam industri sarung yang sangat ketat ini sehingga perlu adanya pengukuran untuk mengetahui kebutuhan konsumen terhadap produk sarung. Selama ini perusahaan sarung tenun Masyhur belum pernah melakukan pengukuran kebutuhan konsumen terhadap produk sarung, banyak hal yang dapat mempengaruhi konsumen untuk dapat mempertimbangkan dalam pemilihan produk yaitu harga yang kompetitif, merk yang sudah dikenal, kemasan produk yang menarik, kualitas yang baik serta ukuran yang sesuai dengan konsumen. Dengan melihat banyaknya kebutuhan konsumen akan produk sarung maka perlu adanya pengukuran untuk dapat memberikan solusi agar dapat menghadapi persaingan industry yang sangat ketat. Dari analisa data yang dilakukan diperoleh atribut produk sarung yang menjadi prioritas konsumen, dari yang paling penting yaitu kekuatan, warna,harga dan ukuran. Perbaikan kualitas yang perlu dilakukan perusahaan adalah mengacu pada respon teknis yaitu atribut kemasan , atribut kekuatan dan atribut panjang

Alt. Description

In the face of very intense competition requires companies to meet consumer desires. So expect the resulting product can hold preferred by consumers. Woven sarong Masyhur company is one company that felt the competition in a very tight sarong industry is that there is need for measurement to determine consumer demand for products sarong. So far the company has never been Masyhur woven sarong measuring consumer demand for products sarong, many things that can influence consumers to consider in the selection of products at competitive prices, brands which are well known, attractive product packaging, good quality and appropriate size with consumers. By seeing the many needs of consumers for products sarong it is necessary measurements to be able to provide solutions to industry faces a very tight competition. From the analysis of data obtained product attributes sarong made a priority of consumers, from the most important is the strength, color, price and size. Improving the quality of a company that needs to be done is to refer to the technical response of packaging attributes, attributes the strength and length attribute.

Contributor	:	Dr. Indung Sudarso, ST., MT
Date Create	:	18/07/2011
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	ITS-Master-3100012045274
Collection ID	:	3100012045274
Call Number	:	RTMT 658.562 Ari s

Source :
Master Thesis of Magister Management Technology, RTMT 658.562 Ari s, 2011

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