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ITS » Master Theses » S2 Arsitektur - Perancangan Real Estate
Posted by dee@its.ac.id at 19/12/2014 18:36:14  •  1272 Views


PENGARUH KARAKTERISTIK KONSUMEN TERHADAP PEMAHAMAN PASAR PERUMAHAN BERKELANJUTAN BERDASARKAN KRITERIA GREENSHIP

CONSUMER CHARACTERISTICS INFLUENCE IN MARKET UNDERSTANDING OF SUSTAINABLE HOUSING BASED ON GREENSHIP CRITERIA

Author :
ALAMSYAH, RICCA AGNESIA ( 3212208008 )




ABSTRAK

Sektor konstruksi bangunan merupakan sektor ketiga terbesar yang mengakibatkan terjadinya pemanasan global. Hal ini juga dikaitkan dengan semakin banyaknya proyek real estate khususnya perumahan. Saat ini pengembang mulai menerapkan konsep berkelanjutan pada pembangunan perumahan dan menawarkannya pada masyarakat. Berdasarkan masalah tersebut pemahaman pasar penting untuk diketahui demi mendukung data permintaan pasar untuk perumahan yang berkonsep pembangunan berkelanjutan. Tingkat pemahaman pasar sangat berpengaruh jika ditinjau dari karakteristik konsumen. Hal ini bertujuan untuk menemukan karakteristik konsumen yang sesuai dalam penerapan pembangunan berkelanjutan pada real estate. Aspek pembangunan berkelanjutan diadaptasi dari kriteria GREENSHIP sebagai panduan bangunan berkelanjutan di Indonesia. Penelitian ini dilakukan di Surabaya pada perumahan yang telah memperoleh penghargaan bangunan hijau yaitu klaster Golf Avenue CitraLand Surabaya. Metode penelitian kualitatif yang didukung dengan kuantitatif diterapkan untuk memperoleh hasil analisis pengaruh karakteristik konsumen terhadap pemahaman mengenai pembangunan berkelanjutan. Hasil dari penelitian ini menjelaskan bahwa masing-masing karakteristik penghuni tidak mempengaruhi tingkat pemahaman kriteria pembangunan berkelanjutan. Namun jika karakteristik penghuni dipasangkan maka ditemukan bahwa karakteristik usia dan pendidikan usia dan pekerjaan serta pendidikan dan pekerjaan memiliki pengaruh terhadap pemahaman kriteria pembangunan berkelanjutan. Hasil ini dapat diterapkan dalam pengembangan real estate khususnya pada tahap perencanaan pemasaran dan pengelolaannya


ABSTRACT

Building construction industry is the third largest sector that affects global warming. It is also related to the number of real estate development specifically for residential. Currently sustainable development concept has been applied by the developers for their real estate projects and it is offered to the society. However demand from the society as targeted market cannot be determined because the concept is still premature particularly in Indonesia. Hence understanding of market is essential to be discovered as supporting data of market demand especially for sustainable housing. Stage of market understanding is significantly affected by consumer characteristics. It is addressed to find the appropriate consumer characteristics for the application of sustainable development in real estate. The sustainable development aspects are adapted from Indonesia sustainable building certification as GREENSHIP certification criteria. This study is surveyed on awarded sustainable housing in CitraLand Surabaya Golf Avenue cluster. Qualitative research method which is combined by quantitative method is applied to gain analytical result between the influences of market understanding. As the result this research reveals that each consumer characteristics have no influences on the understanding of sustainable development criteria. However if the characteristics are paired it is found that age-education age-occupation and education-occupation have an effect to the understanding of sustainable development. Furthermore it can be applied in real estate development especially in planning marketing and operating phase.



Keywordskarakteristik konsumen; pemahaman pasar; pembangunan berkelanjutan; sertifikasi GREENSHIP; perumahan
 
Subject:  Pemukiman penduduk
Contributor
  1. Ir. Purwanita Setijanti, M. Sc., Ph. D
  2. DR. Eng. Ir. Sri Nastiti N. E., MT
Date Create: 06/01/2014
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-Master-32103140000815
Collection ID: 32103140000815
Call Number: RTA 363.5 Ala c


Source
Master Thesis of Architecture, RTA 363.5 Ala c, 2014

Coverage
ITS Community

Rights
Copyright @2013 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




[ Download - Open Access ]

  1.  ITS-Master-34877-3212208008-abstract_id.pdf - 259 KB
  2.  ITS-Master-34877-3212208008-abstract_en.pdf - 259 KB
  3.  ITS-Master-34877-3212208008-conclusion.pdf - 222 KB




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