ANALISIS SEGMENTASI BERDASARKAN GAYA HIDUP DENGAN PENDEKATAN K-MEANS KLASTER
(STUDY KASUS SMAN 15 DAN SMA KHADIJAH)

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ITS » Non Degree » Statistika - D3
Posted by dee@its.ac.id at 16/01/2012 10:48:13 • 145 Views

ANALISIS SEGMENTASI BERDASARKAN GAYA HIDUP DENGAN PENDEKATAN K-MEANS KLASTER (STUDY KASUS SMAN 15 DAN SMA KHADIJAH)

SEGMENTATION ANALYSIS BASED LIFESTYLE BY K-MEANS CLUSTER (STUDY CASE SMAN 15 AND SMA KHADIJAH)

Created by :
KHARISMA, DWI IWAN ( 1308030062 )

Subject:	Perilaku remaja
Alt. Subject :	Cluster analysis life style
Keyword:	Gaya Hidup Remaja K-means Klaster

[ Description ]

Gaya hidup adalah pola hidup seseorang yang diekspresikan dalam aktivitas, minat, dan opini. Gaya hidup yang beragam akan menimbulkan berbagai persoalan seperti tingginya angka kriminalitas, banyaknya kasus narkoba yang menjerat para remaja, terjadinya seks bebas, adanya gaya hidup yang hura-hura, terciptanya sikap hedonis dan banyak kasus yang lain. Dalam penelitian ini mengamati gaya hidup remaja karena remaja adalah pencarian identitas diri yaitu proses menjadi seorang yang unik dengan peran yang penting dalam hidup pada diri remaja, objek yang diambil dalam penelitian ini adalah siswa SMAN 15 dan SMA Khadijah. Metode yang digunakan pada penelitian ini menggunakan metode K-means klaster dengan membagi klaster menjadi 3 Klaster dan 2 klaster. Hasil analisis menunjukan bahwa Segmentasi gaya hidup siswa di SMA Khadijah terdiri dari segmen friendly, glamour, dan religius ,dan terbanyak berada segmen religius yaitu sebesar 45,67 persen dan pada segmen terendah adalah segmen sporty yaitu sebesar 25,43 persen, sedangkan segmentasi gaya hidup siswa di SMAN 15 terdiri dari segmen glamour dan visioner terbanyak berada segmen visioner yaitu sebesar 67,18 persen dan pada segmen terendah adalah segmen glamour yaitu sebesar 31,74 persen.

Alt. Description

Lifestyle is a pattern of life that expressed in the activities, interests, and opinions. The diverse lifestyle will arouse many problem such as high crime rate, the number of drug cases that tricked the teenagers, there�s free sex, the having fun lifestyle, the creation of hedonic attitude and many other cases. In this research, that observing the teenagers lifestyle because adolescence is the process for looking for self identity to be a unique person with a significant role in the life of the teenagers self, the object that taken in this research were high school students of SMAN 15 and Khadijah. The method that used in this study using K-means clustering method to divide the cluster into 3 clusters and 2 clusters. Segmentation analysis results showed that students in Khadijah high school lifestyle consist of friendly, glamorous,and religius segment and the most segment is religius which is equal to 45,67 percent and the lowest segment is a sporty segment that is 25,43 percent, whereas the lifestyle segmentation of student at SMAN 15 that consist of glamorous and visionary and the most segment is visioner segment that is equal to 67,18 percent and the lowest segment is a glamorous segment that is equal to 31,74 percent.

Contributor	:	Dr. Dra. Ismaini Zain, M.Si
Date Create	:	01/07/2011
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	ITS-NonDegree-3100011045183
Collection ID	:	3100011045183
Call Number	:	RSSt 519.53 Kha a

Source :
Non Degree of Statistics, RSSt 519.53 Kha a, 2011

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ITS Community

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