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ITS » Undergraduate Theses » Desain Product - Ekstensi
Posted by anis at 14/01/2010 09:19:34  •  2817 Views


PERANCANGAN PROMOSI EVENT BOBO SPORTS FIESTA 2007

Author :
Sukardani, Puspita Sari 




ABSTRAK

Seiring dengan makin banyaknya kegiatan yang dilakukan anak-anak tersebut maka Majalah Bobo mengadakan acara Bobo Sports Fiesta yaitu event tahunan rutin yang mulai diadakan sejak tahun 2004. Bobo Sport Fiesta adalah kompetisi olahraga ketangkasan dan fun games. Sejalan dengan diadakannya even tahunan tersebut tercatat bahwa kesuksesannya masih belum bisa tercapai jika dilihat dari parameter jumlah pengunjung dan peserta. Beberapa kota diantaranya tidak mampu menarik jumlah peserta dan audience dengan maksimal sehingga target peserta dan pengunjung yang telah ditentukan oleh pihak penyelenggara belum bisa tercapai dengan baik. Bobo Sport Fiesta 2007 membutuhkan sebuah media komunikasi kepada masyarakat yang sifatnya berupa announcement agar target peserta dan penonton bisa tercapai dengan baik sesuai dengan kosep dan tujuan awal acara. Untuk itu perlu adanya media komunikasi yang tepat sehingga dihari pelaksanaannya acara Bobo Sport Fiesta 2007 dapat memenuhi target peserta maupun target audience sesuai dengan konsep acara. Konsep umum yang akan digunakan adalah Fun Sport. Menggunakan teknik komunikasi persuasive mengintegrasikan pesan dengan tokoh dan menggunakan warna-warna ceria dalam sistem desain untuk mencapai kesan fun dinamis cheerful yang menggambarkan dunia anak-anak. Media yang sifatnya sebagai reminder juga digunakan dalam mencapai efek lanjutan setelah even berakhir agar positioning akan even akan tetap di benak konsumennya.


ABSTRACT

Along with the many varieties of sports that exist nowadays Bobo magazine created an annual sports event that started in 2004 known as the Bobo Sports Fiesta. It can be in sports competition championships and fun games. With every yearly event that passed it is noted that the success is still not optimized in regard of the number of audience and participants. Several cities couldnt attract much participants so the set-target has not been reached as hoped. Bobo Sport Fiesta need a communication media to carry out an announcement to the public so that the target of participants and audience can be achieved according to the concept and initial purpose of the event. What needs to be achieved are to choose and set a communication media that will reach Bobo Sport Fiesta 2007 targets in participants and audience. The concept will be used in general is Fun Sports. Using persuasive communication integrating message with the characters and using full color design system to get reach of fun dynamic cheerful as the characteristic of childrens world. Reminder medias will give great effect to keep the event still on childrens mind.



KeywordsBobo Sports Fiesta ; olahraga ; ketangkasan dan fun games ; media komunikasi
 
Subject:  Desain
Contributor
  1. SAYATMAN, Ssn
Date Create: 14/01/2010
Type: Text
Format: pdf.
Language: Indonesian
Identifier: ITS-Undergraduate-3100006026847
Collection ID: 3100006026847
Call Number: RSDP 745.4 Suk p


Source
Undergraduate Thesis, DEPARTEMENT OF INDUSTRIAL DESIGN,RSDP 745.4 Suk p, 2006

Coverage
ITS Community Only

Rights
Copyright @2006 by ITS Library. This publication is protected by copyright and permission should be obtained from the ITS Library prior to any prohibited reproduction, storage in a retrievel system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to ITS Library




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  1.  ITS-Undergraduate-7664-3402109002-kesimpulan.pdf - 26 KB




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