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ITS » Undergraduate Theses » Teknik Informatika
Posted by hassane at 11/12/2008 06:55:11  •  5367 Views


PEMBUATAN SISTEM OLAP UNTUK MENGANALISA PROFITABILITAS KONSUMEN DAN PRODUK STUDI KASUS PT. X SIDOARJO

IMPLEMENTATION OF OLAP SYSTEM FOR ANALYZING CUSTOMER AND PRODUCT PROFITABILITY CASE STUDY OF PT X SIDOARJO

Author :
TRIYONO, AGUS 




ABSTRAK

Seiring dengan perkembangan dunia usaha yang semakin kompetitif dewasa ini semakin banyak perusahaan yang memproduksi beragam jenis produk yang berbeda dengan pangsa pasar baik di dalam negeri maupun di luar negeri. Dalam kasus perusahaan multi produk yang berorientasi pada konsumen laporan keuangan standar tidak dapat memberikan informasi yang jelas kepada manajemen dalam mengetahui tingkat profitabilitas masing-masing produk dan konsumen. Karena itu manajemen memerlukan sebuah informasi yang akurat berupa analisa konsumen dan produk mana yang menguntungkan dan yang tidak menguntungkan. PT X merupakan industri baja di Indonesia yang memproduksi wire rods. Saat ini memiliki pangsa pasar di dalam negeri sebesar 70 dan pangsa pasar luar negeri sebesar 30 . Di dalam upaya meningkatkan profitabilitas perusahaan PT X menginginkan sebuah aplikasi OLAP yang dapat digunakan untuk menghitung tingkat profitabilitas setiap konsumen Customer Profitability Analysis dan tingkat profitabitas setiap produk Product Profitability Analysis. Berdasarkan uji coba pada aplikasi OLAP ini dapat disimpulkan bahwa penggunaan aplikasi OLAP dapat digunakan untuk mengetahui konsumen dan produk yang menguntungkan dan tidak menguntungkan.


ABSTRACT

Along with the development of business world which gets more competitive nowadays there are numerous companies producing different types of products with either domestic or foreign market share. In the case of multi product company that is oriented to customer standard financial report cannot give clear information to management in identifying profitability level of respective products and customers. Therefore management needs an accurate information in the form of customer and product analysis to know which products are profitable and which ones are not profitable. PT X shall be steel industry in Indonesia producing wire rod. At present it has domestic market share as big as 70 and foreign market share as big as 30. In the attempt to enhance the profitability of the company PT X wishing an OLAP application which can be used to calculate the profitability level of each customer Customer Profitability Analysis and profitability level of each product Product Profitability Analysis. Based on the try out on this OLAP application it can be concluded that the usage of OLAP application is applicable to identify profitable and non profitable customers and products.



KeywordsOLAP ; Customer Profitability Analysis ; Product Profitability Analysis
 
Subject:  Pangkalan Data
Contributor
  1. Dr. Ir. Joko Lianto Buliali, M.Sc
    Darlis Heru Murti,S.Kom
Date Create: 11/12/2008
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-Undergraduate-3100008032538
Collection ID: 3100008032538
Call Number: RSIf 005.12 Tri p


Source
Undergraduate Theses of Informatics Engineering Department, RSIf 005.12 Tri p, 2008

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