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ITS » Undergraduate Theses » Desain Produk Industri
Posted by edaski at 14/01/2010 11:05:03  •  3704 Views


DESAIN MOBIL UNIT PROMOSI XL DENGAN KONSEP PENYATUAN LAYANAN CUSTOMER SERVICE DENGAN PENAMBAHAN AREA PROMOSI DAN AREA CAFE XL LAYANAN WIFI

XL PROMOTION CAR UNIT WITH INCORPORATE SERVICE CONCEPTIN ADDITION OF PROMOTION AREA AND XL CAF AREA WIFI SERVICE

Author :
Utama, RB. Pria Pranata 




ABSTRAK

Mobil Unit Provider XL ini adalah pengembangan dari desain dan konsep Mobil XL Center Mobile yang tujuannya ialah untuk memperbaiki dan menambah fasilitas yang selama ini menjadi dilemma bagi operator dan pihak XL sendiri.Hal ini disebabkan pada mobil XL Center Mobile tidak ada area fasilitas promosi dan pelayanan WIFI untuk menunjang VISI dan MISI XL yakni Service Excellence dan Focus to Customers. Dalam perancangan Mobil Unit ini konsep awalnya ialah penggabungan layanan.Penggabungan layanan antara layanan XL Center Mobile dan layanan Express dimana kedua layanan tersebut sejatinya saling mendukung dan melengkapi.Sehingga dalam penggabungan layanan tersebut terdapat keuntungan yakni para operator tidak harus berbagi tempat di dalam dan di luar mobil semua pelayanan berada dalam mobil demi terciptanya kualita pelayanan. Sedangkan pengembangan konsep baru yang dilakukan ialah pengembangan fungsi tambahan yakni fungsi promosi dan fasilitas caf XL layanan WIFI dengan penekanan pada fasilitas meja caf dan tenda portable sehingga bukan hanya kualitas pelanggan yang di capai namun juga kuantitas pelanggan di capai saat acara promosi dan layanan WIFI di adakan.


ABSTRACT

Cars Unit Provider XL is the development of design and concept car Mobile XL Center aims to improve and increase the lack of facilities which have become a dilemma for the operator and the XL itself. This is because the car on the XL Center Mobile area does not have facilities and services in the campaign to support WIFI VISION and MISSION XL namely Service Excellence and Focus to Customers. In the initial concept of this car unit design is the incorporation services. Merging service between the Express service with the XL Center Mobile because the two services complement and support each other. So in combining these services there are benefits that the operator does not have to share a place in and outside the car all services are in the car for the maximum services quality. While the development of new concepts is the development of additional functions which are functions of the campaign and caf XL service facilities WIFI service with emphasis on the cafe tables and portable tent so that not only the quality of the customer to achieve but also the quantity of customers in the shot at a campaign event WIFI service in and invent.



KeywordsFUSI; MOBILE; EFEKTIV & EFISIEN; dan SERVIS YANG MEMUASKAN
 
Subject:  Automobiles -- design and construction
Contributor
  1. Ir. Kresno Soelasmono, MSR
    Ellya Zulaikha, ST, Msn
Date Create: 14/01/2010
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-Undergraduate-3100009036611
Collection ID: 3100009036611
Call Number: RSDP 629.23 Uta d


Source
Undergraduate Theses, Design Product Industry, RSDP 629.23 Uta d, 2009

Coverage
ITS Community Only

Rights
Copyright @2009 by ITS Library. This publication is protected by copyright and permission should be obtained from the ITS Library prior to any prohibited reproduction, storage in a retrievel system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to ITS Library




[ Download - Open Access ]

  1.  ITS-Undergraduate-7690-3405100149-kesimpulan.pdf - 24 KB




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