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ITS » Undergraduate Theses » Sistem Informasi - S1
Posted by anisw@its.ac.id at 17/05/2016 14:25:35  •  906 Views


ANALISIS FAKTOR KESUKSESAN E-COMMERCE PADA UMKM USAHA MIKRO KECIL MENENGAH DI JAWA TIMUR

CRITICAL SUCCESS FACTORS ANALYSIS OF E-COMMERCE IN MSMEs MICRO SMALL AND MEDIUM ENTERPRISES IN EAST JAVA

Author :
FADILA, UMI NUR  ( 5210100066 )




ABSTRAK

E-commerce sebagai media jual beli online mulai berkembang dan ramai diperbincangkan oleh pelaku bisnis seiring dengan pesatnya kemajuan teknologi. Implementasi e-commerce diakui dapat memberikan berbagai macam keuntungan seperti kemudahan bertransaksi yang dapat dilakukan kapanpun dan dimanapun sehingga hal tersebut menggeser kebiasaan masyarakat cenderung untuk melakukan transaksi secara online online shopping. Saat ini banyak pelaku bisnis berskala besar maupun pebisnis berskala mikro kecil dan menengah UMKM mulai mengimplementasikan e-commerce. Dan fakta yang terjadi tidak sedikit pelaku bisnis yang dapat merasakan manfaat kesuksesan e-commerce namun demikian tidak sedikit pula pelaku bisnis yang mengetahui apakah e-commerce mereka telah meraih kesuksesan dan bahkan masih banyak yang mengalami kegagalan. Oleh karena itu penelitian ini dilakukan untuk mengetahui faktor yang menjadi penyebab kesuksesan e-commerce dengan mengacu pada teori kesuksesan e-commerce penelitian sebelumnya. Teori penelitian tersebut mengkategorikan kesuksesan e-commerce berdasarkan 4 faktor yaitu faktor pendorong Internal Internal Drivers faktor pendorong eksternal External Drivers faktor penghambat Internal Internal Obstacles dan faktor penghambat eksternal External Obstacles. Metode analisis yang digunakan dalam penelitian ini adalah Generalized Structured Component Analysis GSCA. Tools yang digunakan untuk menganalisis data yaitu SPSS dan GeSCA. Dari 222 UMKM di Jawa Timur diketahui bahwa 1 Internal Drivers memiliki pengaruh positif terhadap kesuksesan e-commerce 2 Internal Obstacles memiliki pengaruh negatif terhadap kesuksesan e-commerce 3 External Drivers memiliki pengaruh positif terhadap kesuksesan e-commerce 4 External Obstacles memiliki pengaruh negatif terhadap kesuksesan e-commerce serta hasil penelitian ini juga menghasilkan rekomendasi untuk meningkatkan kesuksesan e-commerce pada UMKM.


ABSTRACT

E-commerce as a method of online transaction starts growing and is often discussed by business actors along with the rapid advances in technology. Since the implementation of e-commerce is recognized to provide variety of benefits such as ease of transaction that can be done anytime and anywhere it shifts the habits of people which tend to carry out online transactions online shopping. In the present day many large-scale businesses and micro businesses small and medium-sized enterprises SMEs start to implement e-commerce. The fact is a lot of businesses can gain benefit the success of e-commerce. On the other hand it is also a lot business actors who does not know if their implemented e-commerce have been successful and even many of them have failed to do so. Hence this study was conducted to determine the factors that affect the success of e-commerce with reference to the theory of e-commerce success in previous studies. The research theory categorizes the success of e-commerce based on four factors internal driving forces Internal Drivers external driving forces External Drivers internal inhibitor factor Internal Obstacles and external inhibitor factor External Obstacles. The method of analysis used in this study is the Generalized Structured Component Analysis GSCA. Tools used to analyze the data are SPSS and GeSCA. The result of the analysis from 222 SMEs showed that 1 Internal Drivers have positive influence on the success of e-commerce 2 Internal Obstacles have negative effect on the success of e-commerce 3 External Drivers have positive influence on the success of e-commerce and 4 External Obstacles have negative effect on the success of e-commerce. Also the result of this study will provide recommendations to improve the success of e-commerce in SMEs.



Keywordse-commerce; faktor kesuksesan e-commerce; UMKM; Internal Drivers; Internal Obstacles; External Drivers; External Obstacles; Generalized Structured Component Analysis (GSCA)
 
Subject:  NONE
Contributor
  1. Hanim Maria Astuti, S.Kom., M.Sc
  2. Feby Artwodini Muqtadiroh, S.Kom., M.T
Date Create: 21/01/2015
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-Undergraduate-52001160008806
Collection ID: 52001160008806
Call Number: RSSI 381.142 Fad s


Source
Undergraduate Theses of Information System, RSSI 381.142 Fad s, 2014

Coverage
ITS Community

Rights
Copyright @2015 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




[ Download - Open Access ]

  1.  ITS-Undergraduate-41548-5210100066-Abstract_id.pdf - 204 KB
  2.  ITS-Undergraduate-41548-5210100066-Abstract_en.pdf - 181 KB
  3.  ITS-Undergraduate-41548-5210100066-Conclusion.pdf - 284 KB




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