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ITS » Paper and Presentation » Teknik Industri
Posted by aprill@is.its.ac.id at 18/12/2012 13:22:35  •  978 Views


INTEGRASI KONSEP MULTICRITERIA DECISION MAKING DAN CITY MARKETING DALAM PERUMUSAN STRATEGI PENGEMBANGAN KAWASAN TIMUR KABUPATEN PASURUAN

INTEGRATION OF MULTICRITERIA DECISION MAKING AND CITY MARKETING CONCEPTS IN EASTERN PASURUANS DEVELOPMENT STRATEGIES FORMULATION

Author :
HUTAMA, ALDIAN WAHYU ( 2508100080 )




ABSTRAK

Kabupaten Pasuruan merupakan salah satu kabupaten di provinsi Jawa Timur yang dapat dikatakan memiliki keunggulan hampir di semua sektor ekonomi mulai dari pertanian hingga industri. Akan tetapi pengembangan wilayah Kabupaten Pasuruan masih mengalami kesenjangan. Pusat-pusat industri perdagangan dan jasa serta sektor-sektor lain masih berpusat di bagian barat wilayah ini. Sedangkan kawasan timur wilayah ini masih belum berkembang sesuai dengan yang direncanakan. Penelitian ini menggunakan pendekatan Location Quotient LQ dan analisis empat kuadran untuk menentukan sektor unggulan yang potensial untuk dikembangkan di kawasan studi. Sedangkan dalam perumusan strategi pengembangan wilayah digunakan pendekatan konsep city marketing. Namun berdasarkan penelitian terkait konsep city marketing yang pernah dilakukan sebelumnya oleh Meiriya 2007 hanya terbatas sampai pada perumusan strategi pengembangan kawasan dan belum dapat menjelaskan prioritas strategi pengembangan. Di samping itu dari beberapa rumusan strategi yang dihasilkan terdapat beberapa strategi yang saling konfliktual dalam penerapannya. Sehingga diperlukan suatu metode yang mampu mengakomodasi pemberian bobot kriteria pada beberapa alternatif kriteria yang saling konfliktual yaitu konsep DEMATEL dan Fuzzy-Analytic Network Process Fuzzy-ANP. Dari penelitian ini didapatkan sektor pertanian industri pengolahan dan jasa sebagai alternatif sektor unggulan yang potensial untuk dikembangkan di kawasan studi. Selain itu dari penelitian ini dapat diketahui kriteria kemudahan finansial sebagai prioritas utama strategi pengembangan kawasan yang berbasis pada alternatif sektor ekonomi terpilih yaitu sektor pertanian.


ABSTRACT

Pasuruan is one of the districts in the province of East Java that can be said to have excellence in almost all economic sectors ranging from agriculture to industry. However the development of the district still have gaps. Centers of industry trade and services and other sectors are still centered in the western region. While the eastern region still has not developed as planned. This study use the Location Quotient LQ approach and analysis of the four quadrants to determine the potential sectors to be developed in the study area. While in the formulation of strategies for regional development approach used the concept of city marketing. However based on research related to the concept of city marketing that have been done before by Meiriya 2007 is limited to the formulation of regional development strategies and have not been able to explain the priorities of development strategy. In addition some formulations of the resulting strategy there are several strategies that mutually conflictual in its application. So we need a method that is able to accommodate the weight given to the criteria of several alternative criteria that mutually conflictual namely the concept of DEMATEL and Fuzzy Analytic Network Process-Fuzzy-ANP. Based on this study obtained agriculture the manufacturing and services sectors as potential alternatives to be developed in the study area. In addition from this study can ease the financial criteria are known as priority-based regional development strategies on the alternative selected economic sectors namely agriculture.



KeywordsRegional Planning; Location Quotient (LQ); City Marketing; DEMATEL; Fuzzy-ANP; BOCR
 
Subject:  Beberapa kriteria pengambilan keputusan
Contributor
  1. Prof. Dr. Ir Udisubakti Ciptomulyono, M.Eng.Sc
Date Create: 18/12/2012
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-paper-25021120001494
Collection ID: 25021120001494
Call Number: RSI 658.403 Hut i


Source
Paper and Presentation, Industrial Engineering, RSI 658.403 Hut i, 2012

Coverage
ITS Community

Rights
Copyright @2012 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




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  1.  ITS-paper-22753-2508100080-Abstrak_Paper.pdf - 311 KB




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