EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Institut Teknologi Sepuluh Nopember Surabaya


Kampus ITS Sukolilo - Surabaya 60111

Phone : 031-5921733 , 5923623
Fax : 031-5937774
E-mail : libits@its.ac.id
Website : http://library.its.ac.id

Support (Customer Service) :
timit_perpus@its.ac.id




Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Moh. Fandika Aqsa


Davi Wahyuni


Tondo Indra Nyata


Anis Wulandari


Ansi Aflacha




ITS » Paper and Presentation » MANAJEMEN KINERJA STRATEGIS
Posted by aprill@is.its.ac.id at 03/01/2014 09:30:06  •  1180 Views


PERANCANGAN STRATEGI VALUE INNOVATION DENGAN MENGGUNAKAN BALANCED SCORECARD STUDI KASUS EXCELSO SURABAYA

VALUE INNOVATION STRATEGY PLANNING BY USING BALANCED SCORECARD Case Studi Excelso Surabaya

Author :
PRASETYOWATI, ERWIN ( 2511205701 )




ABSTRAK

Persaingan bisnis coffee shop di Indonesia dewasa ini semakin berkembang pesat. Namun diferensiasi dan inovasi produk kurang dikembangkan sehingga antara pelaku bisnis menghasilkan produk dan layanan yang hampir sama dan persaingan menjadi red ocean. Model strategi yang akan dibahas dalam penelitian ini adalah value innovation dalam Blue Ocean Strategy yang kendali implementasinya menggunakan metode Balanced Scorecard. Hasil integrasi ini diharapkan akan menjadi pedoman implementasi bisnis dengan hasil pencapaian yang terukur dan komprehensif. Model ini diimplementasikan dalam Excelso strategi yang disusun dalam Blue Ocean Strategy dipetakan ke dalam empat prespektif BSC. Hasilnya akan dilanjutkan dengan menyusun Strategy Map yang dikontruksi menggunakan DEMATEL dan mengendalikan pencapaiannya dengan menetapkan KPI. DEMATEL digunakan untuk mengvisualisaikan hubungan kausal antara sasaran strategi dan mengidentifikasi faktor-faktor utama dan berpengaruh penting untuk meningkatkan kinerja Excelso. Dari peta strategi yang dibangun keuangan perusahaan memegang peran sentral sebagai sasaran strategi yang paling berpengaruh dan dipengaruhi dalam 12 sasaran strategi yang ditetapkan.


ABSTRACT

Nowadays coffee shop business competition in Indonesia is growing rapidly.Butin this reality planning and management of this business strategy is still less applied. Product differentiation and innovation less developed so that the coffee shops business are producing products and services that almost the same and the competition become red ocean. Thestrategy model that will be addressed in this study is the value innovation strategy in Blue Ocean Strategy that implementation control will be using the Balanced Scorecard BSC.Thisintegration results is expected to be a business implementation guidelines with achievements results that measurable and comprehensive. The model is implemented in the Excelso and strategy that developed in the Blue Ocean Strategy is mapped into the four BSC perspectives.The result will be continued by composing Strategy Map that construction to usedDecision Making and Trial Evaluation Laboratorymethod DEMATEL and controlling that achievementswith Key Performance Indicator KPI. The DEMATEL be used to establish a visualizedstrategy map with logical links to improve Excelso performance. The DEMATEL results demonstrate a clear road map to assist management in prioritizing the performance indicators and in focusing attention on the strategy-related activities of the crucial indicators.



KeywordsRed Ocean; Value Innovation; Balanced Scorecard (BSC); DEMATEL
 
Subject:  perencanaan strategis
Contributor
  1. Dr. Ir. Patdono Suwignjo, M.Eng.Sc
  2. Naning Aranti Wessiani, ST., MM.
Date Create: 03/01/2014
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-paper-25021140003300
Collection ID: 25021140003300
Call Number: RTI 658.401 2 Pra p


Source
Master Thesis of Industrial Engineering, RTI 658.401 2 Pra p, 2013

Coverage
ITS Community

Rights
Copyright @2014 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




[ Download - Summary ]

ITS-paper-25021140003300-28837.pdf




 Similar Document...




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely

Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

POLLING

Bagaimana pendapat Anda tentang layanan repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan





You are connected from 54.198.170.159
using CCBot/2.0 (http://commoncrawl.org/faq/)



Copyright © ITS Library 2006 - 2018 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan