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ITS » Paper and Presentation » MANAJEMEN KINERJA STRATEGIS
Posted by aprill@is.its.ac.id at 08/01/2014 14:59:50  •  1436 Views


MODEL PENGEMBANGAN STRATEGI PEMBANGUNAN DALAM RANGKA PEMASARAN KAWASAN MADURA DENGAN PENDEKATAN MULTI CRITERIA DECISION MAKING DAN VALUE CHAIN

DEVELOPMENT OF STRATEGY MODEL FOR PROMOTING MADURA REGIONAL ECONOMY A MULTI CRITERIA DECISION MAKING AND VALUE CHAIN ANALYSIS APPROACH

Author :
HINDRATMO, ASTRIA ( 2509205201 )




ABSTRAK

Pemerintah Indonesia saat ini cukup sadar akan potensi yang dimilikinya hal tersebut dibuktikan diberlakukannya otonomi daerah dan peluncuran program Masterplan Percepatan dan Perluasan Pembangunan Ekonomi Indonesia MP3EI untuk mendukung pembangunan di seluruh wilayah Indonesia. Namun hingga saat ini Indonesia belum dikatakan menjadi negara maju secara ekonomi. Sebab ketidakmerataan pembangunan daerah masih belum terselesaikan dengan baik. Sehingga hal tersebut menimbulkan kesenjangan wilayah. Salah satu daerah yang masih dikatakan mengalami kesenjangan adalah Madura. Madura merupakan daerah yang memiliki potensi sumber daya yang tidak kalah dengan daerah lain terutama dengan daerah lain di Jawa Timur. Namun keterbatasan modal dalam pengembangan wilayah bisa menjadi penghambat pembangun. Hal tersebut diduga karena masalah strategi pemasaran daerah yang kurang intensif. Akibatnya nilai jual daerah Madura menjadi rendah dan kurang diminati oleh target pasar. Tujuan dari penelitian ini yaitu menentukan sektor unggulan dan merancang rumusan strategi pengembangan dalam rangka pemasaran Kawasan Madura. Penelitian ini melakukan identifikasi keunggulan sektor di tiap kabupaten value chain antar sektor penjaringan kriteria dengan Delphi merumuskan dan memilih strategi berdasarkan analisis SWOT dan diagram matriks SWOT mengidentifikasi hubungan keterkaitan antar sektor dan strategi dengan Dematel dan menentukan prioritas antar sektor dan strategi dengan ANP. Hasil didapatkan bahwa sektor pertanian 042 sektor perdagangan hotel restoran dan pariwisata 027 sektor pertambangan penggalian listrik gas dan air 019 sedangkan sektor keuangan dan jasa 012. Pada strategi melibatkan informal leader 021 jaminan kepastian hukum 018 perbaikan fasilitas umum 015 pelebaran jalan 097 pinjaman modal 010 membuat kawasan khusus perdagangan 008 kerjasama dengan swasta 008 intensif mengadakan pameran UKM 004 dan memberi informasi ke website 004.


ABSTRACT

Recently Indonesia has an intension to promote the regional economic development by launching program of Acceleration Masterplan and Indonesian Economy Development Expansion MP3EI. However economic development of Indonesia has been facing by the regional development inbalance which in turn to create a regional discrepancy. Madura is one of the examples of region whose problem of discrepancy development is identified. As an island of eastern parts of Indonesia Madura factually has a tremendous economic and potencial resources that could be important to its development. Due to limitation of investment capital this island can not rapidly develop as well as compared to the other regions in the East Java Provinces. This problem emerged because lack of promoting strategy or and no existant of regional strategy development. Consequently the attractiveness of economic development in Madura could not reach a target market of investor. This study aims to identify and to evaluate an attractiveness prospective economic sectors in Madura regional island by which a marketing regional strategy for selected sector could be focused and developed. Economic sectors are selected based on regency authority with many relevant criteria. To do so a respectively methodology are purposed to be tool of analysis namely Value Chain Analysis SWOT Analysis as well Multi Criteria approach of DEMATEL and ANPs. The Value Chain and SWOT Analysis is utilized to identify relationship between strategy and development of economic sector. DEMATEL and ANP method are implemented to seek the best strategy based on relevant critical criteria that are elicited of respondents throught the Delphi method. The study concluded that sector should be prioritized by subsequently sectors namely agriculture 0.42 trade hotel restaurant and tourism 0.27 mining excavating electrical gas and water 0.19 financial and service 0.12. Concering the best regional strategy of Madura this study showed important factors that could be emphasized by decision makerplanner in order to make the economic development of Madura being success i.e considering informal leader role 0.21 respecting legal assurance 0.18 undertaking public facility and maintenance 0.15 expanding of road transportation 0.97 capitalizing of loan 0.10 establishing trade special area 0.08 incorporating of private sector 0.08 organizing intensively SME Small Medium Enterprise exhibition 0.04 and creating information to website 0.04.



  • Ir. Ibnu Hisyam, MT
  • KeywordsStrategi Pemasaran Daerah; Value Chain; Delphi; analisis SWOT; Dematel; ANP; dan Pembangunan Ekonomi Madura
     
    Subject:  Beberapa kriteria pengambilan keputusan
    Date Create: 08/01/2014
    Type: Text
    Format: pdf
    Language: Indonesian
    Identifier: ITS-paper-25021140003303
    Collection ID: 25021140003303
    Call Number: RTI 658.403 Hin m


    Source
    Paper and Presentation of Industrial Engineering, RTI 658.403 Hin m, 2013

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    Copyright @2014 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




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