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ITS » Paper and Presentation » S2 Arsitektur - Perancangan Real Estate
Posted by aprill@is.its.ac.id at 12/11/2015 14:09:02  •  1101 Views


PENGARUH DESAIN FASAD TERHADAP MINAT KONSUMEN PADA REAL ESTATE PERUMAHAN DI KOTA PROBOLINGGO

THE FACADE DESIGN INFLUENCE ON CONSUMER INTEREST IN RESIDENTIAL REAL ESTATE IN THE PROBOLINGGO CITY

Author :
AMALIYAH, FENNY MUSFIANA ( 3212 208 001 )




ABSTRAK

Secara umum sektor properti Indonesia tahun 2013-2014 di kota menengah telah mengalami peningkatan permintaan real estate perumahan. Perumahan kelas menengah di Kota Probolinggo semakin meningkat namun developer melupakan aspek produk fasad rumah yang merupakan aspek terpenting karena dinilai pertama kali secara visual oleh konsumen. Tujuan penelitian adalah menganalisa tentang pengaruh desain fasad rumah terhadap minat konsumen pada perumahan di Kota Probolinggo dan mengetahui tingkat penjualan perumahan berdasarkan analisa tersebut. Penelitian ini menggunakan metode deskripsi kualitatif dan diperkuat dengan metode kuantitatif untuk mencapai tujuan penelitian. Data-data primer didapatkan dari wawancara terstruktur dokumentasi dan observasi lapangan kepada para responden serta pada pihak manajemen developer terkait. Data akan diolah dengan metode analisa deskriptif kuantitatif dan kualitatif. Hasil penelitian ini adalah desain fasad dan minat konsumen pada real estate perumahan di Kota Probolinggo memiliki hubungan positif. Desain gerbang jendela dan pintu masuk ornamen serta atap merupakan komponen fasad yang paling dipertimbangkan oleh responden. Sedangkan komposisi fasad yang paling mempengaruhi minat responden adalah kontras dan skala. Sebuah real estate perumahan akan cukup banyak diminati oleh konsumen apabila memiliki kualitas produk yang baik. Kualitas produk yang baik tersebut harus tampak secara jelas pada fisik produk berupa estetika desain fasad yang sesuai dengan kebutuhan dan keinginan konsumen karena hal tersebut yang paling mudah dinilai pertama kali oleh konsumen sehingga berdampak pada meningkatnya minat konsumen terhadap real estate perumahan tersebut. Desain fasad yang sesuai dengan kebutuhan dan keinginan konsumen berindikasi meningkatkan penjualan real estate perumahan.


ABSTRACT

The Indonesian property sector generally in 2013-2014 in the middle town had demand for increased residential real estate. Middle-class residential in Probolinggo had increased but developers forgot the facade aspect as the most important aspect because it was the first assessed visually by the consumer. The aim of the study was to analyze the facade design influenced on consumer interest in residential real estate in the Probolinggo city and determined the residential sales level based on the analysis. This study used qualitative descriptions and reinforced with quantitative methods to achieved the research objectives. The primary data obtained from structured interviews documentation and field observations to the respondents as well as the related management developer. The data were evaluated by descriptive analysis quantitative and qualitative. The result of this research is the design of the facade and consumer interest in residential real estate in Probolinggo had a positive relationship. Gates design windows and entrance ornaments facade and roof were the most considered components by the respondents. While the facade composition that most affected the interests of the respondent were contrast and scale. The increased demand of residential real estate the consumer would be achieved if the product had a good quality. Good product quality should be clearly visible on the physical product especially in aesthetic facade design that fits the consumer needed and desired because it was the most easily assessed by consumers and it would have increased the consumer interest to the residential real estate. Facade design that fits the consumer needed and desired indicated in increased residential real estate sales.



Keywordsdesain fasad; minat konsumen; real estate perumahan; kota menengah
 
Subject:  fasad
Contributor
  1. Ir. Purwanita Setijanti, MSc, PhD
  2. Dr. Ir. Murni Rachmawati, MT
Date Create: 12/11/2015
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-paper-32121150008184
Collection ID: 32121150008184
Call Number: RTA 721.84 Ama p


Source
Paper and Presentations, Architecture, RTA 721.84 Ama p, 2015

Coverage
ITS Community

Rights
Copyright @2015 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




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ITS-paper-32121150008184-39507.pdf




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