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ITS » Paper and Presentation » Teknik Perencanaan Wilayah & Kota
Posted by ansi@its.ac.id at 26/12/2012 15:02:59  •  1474 Views


TOURISM AREA DEVELOPMENTS OF NGEBEL LAKE AT PONOROGO REGENCY USING CITY MARKETING APPROACH

Author :
MARTANOVA, DIMAS PRADITA ( 3608100071 )




ABSTRAK

Kabupaten Ponorogo Jawa Timur memiliki potensi pariwisata berupa kawasan wisata Telaga Ngebel. Saat ini kondisinya masih belum memadai untuk dijadikan obyek wisata unggulan yang bisa memberikan masukan bagi PAD. Penelitian ini mencoba mencari strategi pengembangan kawasan wisata Telaga Ngebel dengan pendekatan City Marketing. Metode analisis dalam penelitian ini terbagi menjadi analisis deskriptif untuk mengidentifikasi faktor kekuatan kelemahan peluang dan ancaman serta analisis SWOT untuk merumuskan strategi pengembangan. Adapun variabel yang dianalisis terdiri dari variabel internal faktor-faktor yang menjadi kekuatan dan kelemahan dan variabel eksternal faktor-faktor peluang dan ancaman. Strategi alternatif yang dapat diterapkan dalam penelitian ini adalah strategi agresif memanfaatkan kekuatan untuk meraih peluang. Strategi tersebut meliputi Membentuk moto Telaga Ngebel the special one of nature tourism sehingga memberikan citra yang kuat kepada masyarakat luas memberikan kuasa pengelolaan daya tarik seperti perawatan dan operasional fasilitas wisata telaga Ngebel kepada masyarakat mekanisme insentif dan disinsentif pemberian kemudahan dalam operasionalisasi dan teknis penyediaan utilitas serta fasilitas kawasan dan yang terakhir adalah menjadikan masyarakat sebagai tour guide memberikan pelatihan masyarakat untuk mengelola sumber daya wisata pengelolaan restoran dan penginapan dari swadaya masyarakat dan sebagainya mekanisme insentif dan disinsentif.


ABSTRACT

Ponorogo Regency East Java has a potential tourism destination such as Ngebel Lakes tourism area. Nowadayas this place is still far from optimtimum development to become the main tourism destination which giving large income for Local Own Revenue. This research is finding out a strategy for developing Ngebel Lakes tourism area by City Marketing approach. The analyze method that is used in this research are devided into descrptive analyze for identified some factors such as strenght weakness opportunity and threat and also SWOT analyze for formulating the development strategy. Several variables which are analyzed consists of internal variable strenght and weakness factors and external variable opportunity and threat factors. An alternative strategy that applied in this research is aggressive strategy optimized the strenght for reaching up the opportunity. The strategy is including Making motto Ngebel Lake The Special One of Nature Tourism in order to build up strong image for peoples giving an authority for the management and operational of tourism facility at Ngebel Lake to the community intensive and disinsentive mechanism giving easiness in operational and technical of utilities and facilities equipment of the areas intensive and disinsentive mechanism and the last is insentive giving in human developing and paticipating participated local societies as tour guide social training to manage tourism resources hotels and restaurants management by the society self-supproting etc. intensive and disinsentive mechanism.



KeywordsTourism Area; City Marketing; Development Strategy
 
Subject:  perencanaan lokasi wisata
Contributor
  1. Rulli Pratiwi Setiawan, ST., M.Sc.
Date Create: 17/07/2012
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-paper-360211120001534
Collection ID: 360211120001534
Call Number: RSPW 711.558 Mar p


Source
Paper and Presentation Regional and Urban Planning, RSPW 711.558 Mar p, 2012

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Copyright @2012 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




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ITS-paper-360211120001534-22936.pdf




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