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ITS » Paper and Presentation » Teknik Perencanaan Wilayah & Kota
Posted by dee@its.ac.id at 04/12/2013 10:21:58  •  1400 Views


THE DEVELOPMENT PLANNING OF THE SHOES INDUSTRY IN TROWULAN DISTRICT MOJOKERTO REGENCY THROUGH CITY MARKETING APPROACH

Author :
TWINOSA, HANDY ( 3608100006 )




ABSTRAK

Kecamatan Trowulan memiliki potensi industri yang tinggi. Industri Kecil Menengah IKM yang paling menonjol di Kabupaten Mojokerto adalah IKM sepatu. Hal ini terbukti dengan adanya Pusat Perkulakan Sepatu Trowulan PPST. Namun seluruh potensi industri di Kecamatan Trowulan berbanding terbalik dengan keadaan ekonomi masyarakatnya. Kecamatan Trowulan merupakan kecamatan termiskin dari seluruh kecamatan di Kabupaten Mojokerto. Metode analisis yang digunakan dalam penelitian ini yaitu analisis tingkat kesesuaian dan kinerja untuk melihat variabel yang menjadi prioritas pengembangan analisis kawasan industri sepatu berdasarkan segmentasi targeting dan positioning dari atribut city marketing dan analisis triangulasi untuk mencari arahan pengembangan Kawasan Industri Sepatu Kecamatan Trowulan. Hasil analisis triangulasi berupa arahan pengembangan Kawasan Industri Sepatu Kecamatan Trowulan dibagi menjadi dua berdasarkan kepentingannya. Yang pertama berdasarkan kepentingan pengrajin didapat arahan peningkatan infrastruktur kawasan dan pemberian pelatihan kepada para pengrajin . Yang kedua berdasarkan kepentingan pengunjung didapat arahan penetapan kawasan industri sepatu sebagai kawasan pendukung dari kawasan wisata budaya Trowulan.


ABSTRACT

The Trowulan district has a high potential for industrial growth especially for the small and middle scale footwear industry. This is indicated by the existance of the footwear wholesale center in Trowulan. Unfortunately this high potential does not affect directly the economic growth of the local community. Most of the local people are in poor condition. Furthermore Trowulan is classified as a district with highest poverty in Mojokerto. The analysis method used in this study is the analysis of the suitability and performance to see the variable is a priority development area the shoes industry analysis based on segmentation targeting and positioning of the city marketing attributes and triangulation analysis to find the direction of development of the shoes industry in Trowulan District. The triangulation analysis result are the direction of development of the shoes industry in Trowulan District divided into two based on their interests. The first is based on the interests of producers obtained the direction of improving infrastructure and providing training to the craftsmen. The second is based on the interests of visitors come by the determination of the direction of the shoes industry as a supporter of cultural tourism area in Trowulan.



KeywordsPengembangan kawasan; Kawasan industri sepatu; City marketing
 
Subject:  Industri Pariwisata dan perencanaan kota
Contributor
  1. DR. Ing. Ir. Haryo Sulistyarso
Date Create: 19/07/2012
Type: Text
Format: pdf
Language: Indonesian
Identifier: ITS-paper-36021130002808
Collection ID: 36021130002808
Call Number: RSPW 711.558 Twi p


Source
Paper and Presentation of Regional and Urban Planning, RSPW 711.558 Twi p, 2013

Coverage
ITS Community

Rights
Copyright @2012 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




[ Download - Open Access ]

  1.  ITS-paper-28091-3608100006-Presentation.pdf - 1423 KB




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