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ITS » Master Theses » Elektronika S2
Posted by tjuk at 22/12/2006 14:00:02  •  15098 Views


STRATEGI PENINGKATAN PELAYANAN UNTUK MENGOPTIMALKAN PEMASARAN LISTRIK PELANGGAN INDUSTRI TARIF 1-3 DI PT. PLN PERSERO DISTRIBUSI JAWA TIMUR CABANG SURABAYA SELATAN RAYON RUNGKUT DALAM MENUJU ERA RESTRUKTURISASI KETENAGA LISTRIKAN DAN GLOBALISASI

THE SERVICE IMPROVEMENT STRATEGY FOR OPTIMIZING THE INDUSTRIAL CUSTOMER ELECTRICITY 1-3 MARKETING IN THE ERA OF ELECTRICITY RESTRUCTURING AND GLOBALIZATION AT PT.PLN PERSERO EAST JAVA DISTRD3UTION AREA SOUTH SURABAYA BRANCH RUNGKUT SUB BRANCH

Author :
Dyananto, R. 




ABSTRAK

PT.PLN Persero Distribusi Jawa Timur saat ini mempunyai 108 Ranting Rayon dan Rayon Rungkut merupakan bagian dari salah satu Rayon yang ada di PLN Cabang Surabaya Selatan dengan data Pengusahaan lihat lampiran 2 dari data tsb pelanggan dengan tarif I sejumlah 604 pelanggan diperoleh pendapatan penjualan energi listrik senilai Rp 88.449.981.980-. 70 dari total pendapatan keseluruhan Rp 127.160.567.900- sesuai data pengusahaan sd Juli 2000 . Oleh Karena pelanggan - pelanggan tsb perlu dijaga mutu keandalan dan pelayanannya. Tesis ini akan melakukan penelitian terhadap kualitas pelayanan yang diberikan PT.PLN Persero Distribusi Jawa Timur Cabang Surabaya Selatan Rayon Rungkut kepada pelanggan Industri Tarif I - 3 dengan metoda Qualitative dan Quantitave Research sementara pemilihan responden dilakukan secara langsung untuk pelanggan Industri dengan Tarif I-3 . Hasil yang diperoleh dari Tesis ini akan memberikan informasi kondisi pasar jasa energi kelistrikan yang diperlukan untuk menentukan rekomendasi Strategi Pelayanan sehingga The real boss is costumer merupakan paradigma baru yang harus diaplikasikan dalam kehidupan proses bisnis perusahaan . Untuk itu sebelum kita terlambat ditinggal oleh pelanggan maupun kedatangan kompetitor lain maka seyogyanya PT.PLN Persero Distribusi Jawa Timur Cabang Surabaya Selatan Rayon Rungkut segera mengaplikasikan Strategi Pemasaran maupun Pelayanan yang berorientasi pada keinginan keperluan tuntutan dan kepuasan pelanggan di masa mendatang .


ABSTRACT

PT. PLN Persero East Java distribution recently has 108 ranting rayon. Rayon Rungkut is the one of rayon s of South Surabaya Branch which has business development data see appendix 2 has electricity sales revenue of Rp.88.449.981.980- 70 of total revenue Rp 127.160.567.900 - according data of performance company until July 2000 from 604 customers of tariff 1. Therefore we have to maintain the quality services to customers. This paper describe the research of the quality of service provided by PT. PLN persero South Surabaya Branch East Java Distribution to their industrial related customers tariff I-3 using qualitative quantitative research method while the respondent selection use direct selection for industrial customers with tariff 1-3. The result of this paper provide information about electricity service market condition which is needed to recommend service strategy and to apply the new paradigm which states customer is the real boss. To keep the customer loyalty and to face the competition PT. PLN persero East Java distribution South Surabaya Branch rayon Rungkut should implement marketing and service strategy that are customer needs wants demands and satisfaction.



KeywordsElectrical Energi
 
Subject:  Manajemen
Contributor
  1. Ir.SyariffuddinMahmudsyah,M.Eng
Date Create: 22/12/2006
Type: Text
Format: pdf; 88 pages
Language: Indonesian
Identifier: ITS-Master-3100003018397
Collection ID: 3100002014848
Call Number: 333.793 2 Dya


Source
Theses Electronic RT 333.793 2 Dya s, 2001

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