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ITS » Master Theses » Elektronika S2
Posted by tjuk at 22/12/2006 14:00:02  •  13666 Views


STRATEGI PENINGKATAN PELAYANAN UNTUK MENGOPTIMALKAN PEMASARAN LISTRIK PELANGGAN INDUSTRI (TARIF 1-3) DI PT. PLN (PERSERO) DISTRIBUSI JAWA TIMUR CABANG SURABAYA SELATAN RAYON RUNGKUT DALAM MENUJU ERA RESTRUKTURISASI KETENAGA LISTRIKAN DAN GLOBALISASI

THE SERVICE IMPROVEMENT STRATEGY FOR OPTIMIZING THE INDUSTRIAL CUSTOMER ELECTRICITY (1-3) MARKETING IN THE ERA OF ELECTRICITY RESTRUCTURING AND GLOBALIZATION AT PT.PLN (PERSERO) EAST JAVA DISTRD3UTION AREA SOUTH SURABAYA BRANCH RUNGKUT SUB BRANCH

Created by :
Dyananto, R. 



SubjectManajemen
KeywordElectrical Energi

Description:

PT.PLN (Persero) Distribusi Jawa Timur saat ini mempunyai 108 Ranting & Rayon dan Rayon Rungkut merupakan bagian dari salah satu Rayon yang ada di PLN Cabang Surabaya Selatan dengan data Pengusahaan (lihat lampiran 2 ) , dari data tsb pelanggan dengan tarif I sejumlah 604 pelanggan diperoleh pendapatan penjualan energi listrik senilai ± Rp 88.449.981.980,-. ( 70 % dari total pendapatan keseluruhan ± Rp 127.160.567.900,- , sesuai data pengusahaan s/d Juli 2000 ). Oleh Karena pelanggan - pelanggan tsb perlu dijaga mutu , keandalan dan pelayanannya. Tesis ini akan melakukan penelitian terhadap kualitas pelayanan yang diberikan PT.PLN (Persero) Distribusi Jawa Timur Cabang Surabaya Selatan Rayon Rungkut kepada pelanggan Industri ( Tarif I - 3 ) dengan metoda Qualitative dan Quantitave Research , sementara pemilihan responden dilakukan secara langsung untuk pelanggan Industri dengan Tarif I-3 . Hasil yang diperoleh dari Tesis ini akan memberikan informasi kondisi pasar jasa energi kelistrikan yang diperlukan untuk menentukan rekomendasi Strategi Pelayanan, sehingga The real boss is costumer merupakan paradigma baru yang harus diaplikasikan dalam kehidupan proses bisnis perusahaan . Untuk itu sebelum kita terlambat ditinggal oleh pelanggan maupun kedatangan kompetitor lain maka seyogyanya PT.PLN (Persero) Distribusi Jawa Timur Cabang Surabaya Selatan Rayon Rungkut segera mengaplikasikan Strategi Pemasaran maupun Pelayanan yang berorientasi pada keinginan , keperluan , tuntutan dan kepuasan pelanggan di masa mendatang .


Alt. Description

PT. PLN (Persero) East Java distribution recently has 108 "ranting " & "rayon". "Rayon" Rungkut is the one of "rayon" (s) of South Surabaya Branch which has business development data (see appendix 2 ), has electricity sales revenue of Rp.88.449.981.980,- ( 70% of total revenue : Rp 127.160.567.900 ,-, according data of performance company until July 2000 ) from 604 customers of tariff 1. Therefore, we have to maintain the quality & services to customers. This paper describe the research of the quality of service provided by PT. PLN (persero) South Surabaya Branch (East Java Distribution) to their industrial related customers (tariff I-3) using qualitative & quantitative research method, while the respondent selection use direct selection for industrial customers with tariff 1-3. The result of this paper provide information about electricity service market condition which is needed to recommend service strategy and to apply the new paradigm which states " customer is the real boss". To keep the customer loyalty and to face the competition, PT. PLN (persero) East Java distribution South Surabaya Branch, rayon Rungkut should implement marketing and service strategy that are customer needs, wants, demands and satisfaction.

Contributor:
  1. Ir.SyariffuddinMahmudsyah,M.Eng
Date Create:22/12/2006
Type:Text
Format:pdf; 88 pages
Language:Indonesian
Identifier:ITS-Master-3100003018397
Collection ID:3100002014848
Call Number:333.793 2 Dya


Source :
Theses Electronic RT 333.793 2 Dya s, 2001

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Copyright @2001 by ITS Library. This publication is protected by copyright and permission should be obtained from the ITS Library prior to any prohibited reproduction, storage in a retrievel system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to ITS Library


Publication URL :
http://digilib.its.ac.id/strategi-peningkatan-pelayanan-untuk-mengoptimalkan-pemasaran-listrik-pelanggan-industri-tarif-13-di-pt-pln-persero-distribusi-jawa-timur-cabang-surabaya-selatan-rayon-rungkut-dalam-menuju-era-restrukturisasi-ketenaga-listrikan-dan-globalisasi-123.html




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