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ITS » Undergraduate Theses » Desain Produk Industri
Posted by aguss at 24/05/2009 18:18:44  •  4219 Views


DESAIN INTERIOR FASILITAS/RUANG PENUNJANG MODERN BENGKEL MOBIL SUMBER JAYA SAKTI SURABAYA (STUDI : PHYSICAL COMFORT & PSYCHOLOGICAL COMFORT)

INTERIOR DESIGN WITH MODERN FACILITIES / SUPPORTING ROOM SUMBER JAYA SAKTI AUTO WORKSHOP (FOCUS : PHYSICAL COMFORT & PSYCHOLOGICAL COMFORT)

Created by :
RAHAYU, ATIEK PUJI 



SubjectDekorasi ruangan
KeywordInterior bengkel

Description:

Surabaya sebagai kota terbesar ke-dua di Indonesia, mengalami pengembangan dengan ditandai beroperasinya beberapa usaha jasa dan bisnis. Berbagai ide peluang bisnis terus dikembangkan untuk menjaring konsumen. Salah satu bisnis yang menjanjikan dewasa ini adalah bengkel mobil. Surabaya sebagai kota Metropolis memiliki kecenderungan masyarakat yang hidup serba praktis. Hal tersebut dapat dilihat dari semakin banyak pelayanan jasa yang menawarkan kemudahan dan kenyamanan kepada konsumennya. Dari segi konsumen juga selalu menginginkan kepraktisan dalam menyelesaikan permasalahan seharihari seperti misalnya mencuci mobil atau motor ditempat yang menyediakan jasa tersebut, sampai kemudahan pelayanan jasa perbaikan serta perawatan kendaraan bermotor. Permasalahannya, untuk melakukan hal-hal tersebut biasanya dilakukan disela kesibukan masyarakat yang padat sehingga masyarakat membutuhkan tempat yang nyaman untuk menunggu perawatan kendaraannya sambil berbincang dengan klien. Oleh karena itu dibutuhkan tempat perawatan kendaraan yang sesuai dengan kehidupan metropolis yang modern untuk mengatasi permasalahan tersebut. Sumber Jaya Sakti (SJS) merupakan bengkel mobil terbesar di beberapa kota seperti Denpasar Bali, Surabaya, serta Malang. Sumber Jaya Sakti yang memiliki nama di masyarakat, berusaha terus untuk meningkatkan pelayanan baik dari segi kenyamanan dan keamanan, penataan interior maupun servis jasa. Bengkel mobil Sumber Jaya Sakti adalah bengkel yang menangani jasa pengisian freon mobil, perbaikan Air Conditioner mobil, serta body repairing. Dalam menguatkan usahanya, pihak pengelola berencana mengubah imej dan memperluas pangsa pasar melalui desain interior bengkel yang nyaman dan menarik. Bengkel mobil Sumber Jaya Sakti Surabaya yang terletak di JL. Raya Jemursari Selatan no.183 Surabaya adalah bengkel yang menangani jasa pengisian freon mobil, perbaikan Air Conditioner mobil, dan body repairing. Namun kondisi bengkel yang masih memiliki imej ‘negatif’ yang terkesan kotor dan suram menyebabkan konsumen tidak nyaman dan enggan berlama-lama menunggu kendaraannya di dalam bengkel meskipun servis jasa yang diperlukan hanya sebentar. Dalam menguatkan usahanya, pihak pengelola berencana mengubah kesan masyarakat yang cenderung negatif terhadap kondisi bengkel mobil pada umumnya seperti kotor, kumuh, sirkulasi penghawaan kurang teratur, bau knalpot, penataan pada ruang penunjang yang asal-asalan/apa adanya dan memperluas pangsa pasar melalui desain interior bengkel yang menarik serta nyaman bagi penggunanya. Untuk mengakomodasi keinginan owner, dimana beliau menginginkan perubahan interior pada bengkel yang baru nantinya menjadi lebih nyaman, aman, akrab terhadap sesama pengguna, serta modern (mengikuti trend pasar sekarang) sehingga mampu bersaing dengan bengkel mobil lain yang berada di kota-kota besar di Nusantara, kami berusaha untuk mendesain interior sarana/ruang penunjang bengkel mobil Sumber Jaya Sakti Surabaya yang modern dengan desain yang mengutamakan Physical Comfort dan Psychological Comfort bagi pengguna bengkel.


Alt. Description

Surabaya as second biggest town in Indonesia, experience of development marked operating some effort business and service. Various idea opportunity of business continue to be developed to getting consumer. One of the business promising these days is car workshop autoservice. Surabaya as Metropolis town have tendency of society which is practical life completely. The mentioned can be seen from more and more service activities offering freshment and amenity to its consumer. From consumer side also always wish practical in finishing everyday problems like for example cleaning motor or car in place providing the service, until amenity of service activities of repair and also treatment of motor vehicle. Its problems, to conduct the the things usually done between workdload of solid society so that society require balmy place to await treatment of its vehicle at the same time talk about with client. Therefore required by place treatment of vehicle matching with life of modern metropolis to overcome the problems. Sumber Jaya Sakti ( SJS) represent biggest car workshop in some town like Denpasar Bali, Surabaya, and also Malang. Sumber Jaya Sakti which have the name in society, trying to continue increase service either from freshment and security, settlement of service and also interior. Sumber Jaya Sakti Source workshop is handling service admission filling of car freon, repair of Water of Conditioner car, and also body repairing. In strengthening its effort, owner desire the image alternative and extend market compartment through interesting and better car workshop interior design. Sumber Jaya Sakti autoservice Surabaya which located in South Jemursari Street 183 Surabaya is car workshop handling service admission filling of car freon, repair of Water of Conditioner car, and body repairing. But the condition of workshop which still have negative image like dirty impressing and cause consumer is not comfort and shy at prolonging await its vehicle in workshop though service needed service only a moment. In strengthening its effort, owner planning the image alternative side of society which tend to negativity to condition of car workshop in general like is dirty atmosphere, less circulation, aroma of knalpot, settlement at supporter room which is usual design and extend market compartment through nice interesting workshop interior design and also to the consumer. To accommodate owner desire, where they wish change of interior at new workshop later become balmierly, peaceful, chummy to consumer humanity, and also modern ( following market trend nowadays) so that can vie with other car workshop which reside in metropolis, we are is out for Interior Design of Sumber Jaya Sakti Surabaya Modern Supporting Room with priority Physical Comfort and Psychological Comfort to consumer of Sumber Jaya Sakti autoservice car workshop.

Contributor:
  1. Ir. Budiono, MSn
Date Create:24/05/2009
Type:Text
Format:pdf
Language:Indonesian
Identifier:ITS-Undergraduate-3100007029878
Collection ID:3100007029878
Call Number:RSDP 729 Rah d


Source :
Undergraduate Theses, Industry Product Design, RSDP 729 Rah d, 2007

Coverage :
ITS Community Only

Rights :
Copyright @2007 by ITS Library. This publication is protected by copyright and permission should be obtained from the ITS Library prior to any prohibited reproduction, storage in a retrievel system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to ITS Library


Publication URL :
http://digilib.its.ac.id/desain-interior-fasilitasruang-penunjang-modernbengkel-mobil-sumber-jaya-sakti-surabayastudi--physical-comfort--psychological-comfort-4232.html




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