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ITS » Master Theses » Rekayasa Kualitas S2
Posted by budi at 24/12/2006 13:58:25  •  14968 Views


PENERAPAN GOAL PROGRAMMING PADA PENENTUAN KOMBINASI PRODUK YANG AKAN DIDISTRIBUSIKAN (STUDI KASUS PADA DISTRIBUTOR OBAT BEBAS PT. KALBE FARMA CABANG JOGJA)

THE APPLICATION OF GOAL PROGRAMMING METHOD ON COMPILATION OF PRODUCT COMBINATION ON PRODUCT DISTRIBUTION

Created by :
SULLYARTHA, ESA RENGGANIS  



SubjectOptimasi matematis
KeywordDistribusi
Obat Bebas
Goal Programming
Distribution
Over The Counter Medicine
Goal Programming

Description:

Organisasi atau perusahaan dalam menjalankan aktivitasnya pada dasamya tidak hanya memiliki satu tujuan yang ingin dicapai. Dalam menjalankan aktivitasnya seringkali terdapat tujuan-tujuan yang ingin dicapai dalam waktu bersamaan, dimana pemenuhan salah satu tujuan terkadang akan menurunkan tingkat pencapaian tujuan lain yang telah ditetapkan. Penelitian ini berkaitan dengan penentuan kombinasi produk yang akan didistribusikan ke area pemasaran dengan mempertimbangkan beberapa sasaran. Dalam studi kasus ini terdapat tiga tujuan yang dipertimbangkan dalam model optimasi yang dibuat yaitu: memaksimumkan total komisi penjualan, memenuhi target penjualan minimum dan meminimumkan jumlah kekurangan (stock out) pada saat mendistribusikan produk. Produk yang diteliti adalah produk obat bebas yang diproduksi oleh PT. Kalbe Farma Tbk. Perusahaan juga memiliki keterbatasan sumber daya alat angkut yang dimiliki. Dikarenakan adanya konflik pada tujuan-tujuan yang dicapai dan keterbatasan sumber daya, maka model yang digunakan untuk menyelesaikan masalah ini adalah dengan menggunakan pendekatan Goal Programming. Penelitian ini diawali dengan pengembangan model Goal Programming, yang meliputi penentuan variabel keputusan, perumusan kendala sistem, perumusan sasaran atau target yang ingin dicapai dan perumusan fungsi pencapaian. Model yang dikembangkan kemudian diolah dengan menggunakan software Q.S. Ver. 3.0. Hasil pengolahan data yang dilakukan menunjukkan bahwa semua sasaran perusahaan tercapai sesuai dengan target yang telah ditentukan. Pada target memaksimumkan total komisi total komisi penjualan sebesar Rp. 250.000.000,- dapat tercapai sebesar Rp.281.948.974,-; target memenuhi penjualan minimum sebesar 2750000 unit dapat tercapai sebesar 3804958 unit dan target meminimumkan jumlah kekurangan produk (stock out) tercapai sebesar 0 unit. Perbandingan hasil optimasi dengan kondisi riil menunjukkan bahwa hasil optimasi lebih baik, yaitu total penjualan di atas total penjualan riil dan jumlah stock out di bawah jumlah stock out kondisi riil.


Alt. Description

Organization or companies are often have many goals to reach. In their activities, they have goals which want to reach at the same time, where is achievement in one goal will reduce the satisfaction of achievement another goals. This research interconnected with compilation of product combination that will distributed to customer in marketiang areas with consider many goals. In this case study, there are three goal functions considered in the model; those goals functions include maximization of total commission, fulfill of minimum sales target and minimization of product stock out when the salesman distributing that product. Product that have been research is over the counter medicine which produce by Kalbe Farma Company. This Company have shortcoming of volume of vehicle. Because of the conflict on achievement of goals or objectives, the model being used to solve this problem mentioned above is Goal Programming Approach. This study is started with model development stage, which includes establish of decision variable, formulation of barrier system, formulation goals or objectives and targets eager to achieve, and formulation of the achievement function. Afterwards, with the avalaible data, data processing stage will conducted through the application of Q.S. Ver. 3.0 software. From data processing results, it can be concluded that all of the company's goal were successfully achieved in accordance with the target has been established. On maximization of total commission value target was established at Rp.250.000.000,-, while the achievement is Rp.281.948.974,-; fulfill of minimum sales target at 2750000 unit can reach at 3804958 unit and the target of minimization of stock out can reach at zero value. The comparison between optimization result with its realization indicates that optimization result have better achievement, that is total sales on top of real total sales and stock out under the real stock out that happened.

Contributor:
  1. Dr. Ir. Suparno, MSIE, Dr. Ir. Nyoman Pujawan, M.Eng
Date Create:24/12/2006
Type:Text
Format:pdf; 79 pages
Language:Indonesian
Identifier:ITS-Master-3100003018397
Collection ID:3100005021540
Call Number:519.7 Sul p


Source :
Theses Quality Design RTI 519.7 Sul p,2003

Coverage :
ITS Community only

Rights :
Copyright @2003 by ITS Library. This publication is protected by copyright and permission should be obtained from the ITS Library prior to any prohibited reproduction, storage in a retrievel system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to ITS Library


Publication URL :
http://digilib.its.ac.id/penerapan-goal--programming-pada-penentuan-kombinasi-produk-yang-akan-didistribusikan-studi-kasus-pada-distributor-obat-bebas-pt-kalbe-farma-cabang-jogja-228.html




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Bebas , Counter , Distribusi , Distribution , Goal , Goal Programming , Medicine , Obat , Obat Bebas , Over , Over The Counter Medicine , Programming , The



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