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ITS » Master Theses » Rekayasa Kualitas S2
Posted by tondoindra@gmail.com at 26/02/2016 10:30:45  •  1243 Views


ANALISIS PENGUKURAN KINERJA DENGAN MENGINTEGRASIKAN BALANCED SCORECARD DAN GAME THEORY STUDI KASUS PT. JAWA POS MEDIA TELEVISI

ANALYSIS OF PERFORMANCE MEASUREMENT BY INTEGRATING BALANCED SCORECARD AND GAME THEORY CASE STUDY PT. JAWA POS MEDIA TELEVISI

Author :
MOKH. AFIFUDDIN ( 2512205005 )




ABSTRAK

Dalam beberapa dekade terakhir manajemen bisnis menghadapi tantangan yang berat untuk mengahadapi pasar global yang kompetitif. Perkembangan dunia pertelevisian di Indonesia juga dari tahun ketahun semakin pesat. Untuk memasuki lingkungan bisnis yang kompetitif perbaikan manajemen perusahaan merupakan faktor penting yang harus diperhatikan oleh perusahaan. Perusahaan memerlukan strategi baru untuk menghadapi persaingan yang kompetitif saat ini. Oleh karena itu pengukuran kinerja merupakan salah satu prasyarat utama sebelum perusahaan melakukan perubahan untuk meningkatkan kinerja perusahaan. BSC merupakan alat evaluasi kinerja yang luas dan menyeluruh untuk merencanakan secara memadai dan mengendalikan organisasi sehingga dapat mencapai tujuannya. Pada penilitian ini penulis mengusulkan model integrasi BSC dan game theory yang mengasumsikan tolok ukur adanya perselisihan antar decision maker dalam mengambil keputusan terutama pada saat menentukan nilai bobot pada masing-masing perspektif untuk mengevaluasi dan mengukur kinerja di perusahaan. Kolaborasi antara pengambil keputusan atau pemain yang berbeda diharapkan dapat membantu menemukan strategi yang terbaik dengan membandingkan pilihan strategi dalam prespektif BSC yang berkaitan dan untuk menentukan strategi yang paling akomodatif terhadap preferensi pemain-pemain yang terlibat dalam pengukuran kinerja. Hasil pengukuran kinerja dari masing-masing strategi setiap decison maker yang terdiri dari 3 seri alternatif strategi akan dianalisis dalam matrik payoff game theory ditemukan nilai Van Neumann Equilibirium dan Nash Equilibirium sebagai equilibirium point untuk solusi terbaik bagi masing-masing decision maker. Hal tersebut merupakan win-win solution untuk menemukan strategi secara sistematis dalam pengukuran kinerja yang melibatkan lebih dari satu decision maker.


ABSTRACT

In recent decades the industry faced serious challenges to overcome to succeed in a competitive global market. The development of TV broadcasting in Indonesia is also growing rapidly from year to year. To enter the competitive business environment improvement of corporate management is an important factor that must be considered by the company. Companies require new strategies to deal with the current competitive competition. Therefore performance measurement is a tool that can be used to measure changes in company performance. On the other hand the development of performance measurement systems research today is relatively developed with a wide scope of applications both profit and non-profit organizations. BSC is a performance evaluation tool that is broad and comprehensive to adequately plan and control an organization so as to achieve its objectives. In this study the authors propose a model of integration of BSC and game theory that assumes benchmarks relationship among the decision makers to make decisions especially when determining the value of the weights in each perspective to evaluate and measure the performance of company. Collaboration among the decision makers or different players expected to help find the best strategy to compare the options in the perspective of the BSC strategy related and to determine strategy the most accommodating for the preferences of the players involved in the performance measurement. The results of performance measurement of each of the strategies of each decision maker which consists of 3 series of strategic alternatives will be analyzed in payoff matrix of game theory discovered the value of Van Neumann Equilibirium and Nash Equilibirium as equilibirium points to the best solution for each decision maker. This is a win-win solution to find strategies systematically in performance measurement that involves more than one decision maker.



KeywordsBalanced Scorecard, Equilibirium point, Game Theory, Pengambil Keputusan (Pemain), Pengukuran Kinerja, Strategi.
 
Subject:  Kinerja standar; kinerja pengukuran
Contributor
  1. Erwin Widodo, ST., M.Eng., Dr.Eng.
  2. Dr. Ir. I Ketut Gunarta, MT.
Date Create: 26/02/2016
Type: Text
Format: PDF
Language: Indonesian
Identifier: ITS-Master-25103150001427
Collection ID: 25103150001427
Call Number: RTI 658.312 5 Afi a


Source
Master Theses Of Industrial Engineering RTI 658.312 5 Afi a, 2016

Coverage
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Rights
Copyright @2016 by ITS Library. This publication is protected by copyright and per obtained from the ITS Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to ITS Library




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  1.  ITS-Master-40401-2512205005-abstract_id.pdf - 355 KB
  2.  ITS-Master-40401-2512205005-abstract_en.pdf - 355 KB
  3.  ITS-Master-40401-2512205005-conclusion.pdf - 436 KB




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